After Google announced its stock split last week, there may be a bit more pressure on Apple to consider a split of its own pricey shares. We break down what that would mean for investors, and whether it makes sense for the tech giant.
No one likes being late to a party, especially one where the first ones there get the best party favors. The Apple party started long ago, and it's stock has crushed that of its rivals over the past decade -- but does that mean it's too late to join the festivities?
The market wasn't exactly blown away by Apple's iPhone 4S announcement yesterday: Shares of Apple bucked the trend on a day when the general market rallied. Where were the special features already beginning to appear on Android smartphones? And where was the salesmanship of former CEO Steve Jobs, sorely lacking in Tim Cook?
As new CEO Tim Cook no doubt knows, Steve Jobs is the ultimate hard act to follow. But Cook might take a lesson from the experience of Sam Palmisano, another COO who took over a massive tech company -- in his case, IBM -- and who really delivered for shareholders. With that in mind, here's a game plan for Cook to keep Apple great.
Apple has been on fire, posting its best quarter ever with unabated iPhone growth and the iPad holding off all tablet challengers. Apple's stock, however, is cool, trailing the broader market and trading at historically cheap levels. But is that a danger sign, or an opportunity?
Apple buys many components for its devices from Chinese suppliers. Now, it's getting more aggressive about selling those devices in the world's largest cell phone market, inking a deal to sell iPhones through No. 1 wireless operator China Mobile, which could substantially boost Apple's earnings.
That's because Wednesday's launch is expected to be more of a refresh rather than a totally new product. However, if Steve Jobs were to show up at the launch event, that would get investors excited and likely pump up Apple shares.
