Apple CEO

How Apple Can Stay Great Post-Jobs

As new CEO Tim Cook no doubt knows, Steve Jobs is the ultimate hard act to follow. But Cook might take a lesson from the experience of Sam Palmisano, another COO who took over a massive tech company -- in his case, IBM -- and who really delivered for shareholders. With that in mind, here's a game plan for Cook to keep Apple great.

Mac Fan Reflects on 4 Decades of Apple

I've been a Mac since the late 1970s. Of course, back then we didn't use those words or yet know our small geeky circle would someday become a bona...

Steve Jobs Unveils Apple's Faster, Better iPad 2

Steve Jobs, who has been on medical leave, made a surprise appearance today at an Apple press conference to unveil the iPad 2, its next generation tablet. The iPad 2 will go on sale in the U.S. on March 11. The company's stock edged up on the news.

What Apple Should Buy Next: Happy Shareholders

Apple has accumulated tons of cash lately, but how should it spend that money? A smart bet would be to use it to bring in the next Steve Jobs -- but there isn't one. Which leads to this thought: Maybe Apple should buy billions in put options on itself to be exercised the day Jobs retires as CEO.