Alan Mulally

Ford Resurrects Lincoln: What This Luxury Relaunch Really Means

Ford unveiled a surprise this week: It's relaunching the Lincoln brand, and committing more than $1 billion to the effort. The renewal of the luxury brand is about more than just prestige. It's about big profits, and a push by Ford into one very big foreign market.

How Ford Can Export Its Turnaround Magic to Europe

The second quarter brought good news and bad news for auto icon Ford. The good? Ford's U.S. sales and profits continued to be strong. The bad: Overall profits were down 57% because of the challenges it faces overseas.

The Problem With Ford Isn't Ford

Shares of Ford fell sharply on Friday after the company reported a quarterly result below analysts' $0.26 a share expectations: $1.1 billion, or $0.20 a share. But despite the disappointing profit number, Ford's core business is actually in great shape.

Despite a Profit Blip, Ford's Strong Recovery Continues

Are things really that bad at Ford? You'd think so after its third-quarter earnings report drove its share price down sharply. But despite the tough economic conditions Ford faces, the larger story is that the automaker has become very strong, thanks to its focus on a surprisingly simple plan.