Google is tapping some of YouTube's top content producers to create premium channels that would charge viewers between $1 and $5 apiece every month for exclusive content. But is a subscription model a smart move for YouTube?
Hooters, the original "breastaurant" chain, is feeling a bit over-the-hill, so it's giving itself an image makeover, starting with an irreverent new ad campaign focused on its owl mascot, and theoretically aimed at bringing in more Gen Yer's and women.
Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, "American Idol" remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.