Advertising Age

Would You Pay $5 a Month for Exclusive YouTube Channels?

Google is tapping some of YouTube's top content producers to create premium channels that would charge viewers between $1 and $5 apiece every month for exclusive content. But is a subscription model a smart move for YouTube?

A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front

Hooters, the original "breastaurant" chain, is feeling a bit over-the-hill, so it's giving itself an image makeover, starting with an irreverent new ad campaign focused on its owl mascot, and theoretically aimed at bringing in more Gen Yer's and women.

Why American Idol Still Commands the Biggest Bucks on TV

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, "American Idol" remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.