AdMob

The Federal Trade Commission is set to handle the antitrust probe into Apple's mobile advertising business, after hashing it out with the Department of Justice over who would take the lead.

Google says Apple's new iPhone advertising policies will prevent developers from using AdMob, the mobile ad company Google recently bought for $750 million. AdMob's Omar Hamoui says Google will "be speaking to Apple to express our concerns about the impact of these terms."

Even after Apple unveiled the iPhone 4, Standard & Poor's analyst Scott Kessler told clients Tuesday, that the Internet giant's search prowess, advertising technology and partnerships, brands and Android mobile operating system are significant competitive advantages.

Google is trying hard to convince people that it still follows its "Don't Be Evil" motto in the wake of monopoly and privacy issues. The search giant just released a report showing it generated $54 billion for American businesses last year. Hype, perhaps, but also a smart business move.

The Federal Trade Commission's approval creates a powerful new force in mobile advertising. And it could put Apple at big disadvantage. Ironically, Apple's own moves in mobile ads helped sway the FTC's decision.

It sounds like a good deal; take a quick quiz and get some free virtual currency or trade your phone number, trade your phone number for your horoscope or even access to "thousands of TV Shows." These are what many users are finding after clicking the ads in mobile games on the iPhone and Android...

At first, the iPhone-killer, Android-running smartphone was the Cliq. Then it was the Droid. Now it's the Nexus One. Each was hailed as the best one yet. Will the rapid-fire emergence of new smartphones anger potential Android devotees?

The wireless advertising wars have begun: Apple is buying Quattro Wireless which, like Google's AdMob, sells and places advertising on mobile phones.

Kraft Foods boosted its offer for British candy maker Cadbury following Monday's announced $3.7 billion sale of Kraft's pizza business to Nestle. But it remains to be seen whether Cadbury will bite on the sweetened offer. Read more to see how this and other news could affect stocks today.

Google fires back at consumer groups asking the feds to block the search giant's $750 million purchase of mobile ad firm AdMob. Google says the deal won't dampen competition, and besides, its rivals have already done similar deals.