Ab Belt

    By Gergana Koleva

    | 10:35AM 11/19/2010
    Consumers who bought the Ab Force belt advertised on TV as an effective alternative to regular exercise will be getting their money back from the makers of the device, after the Federal Trade Commission found the marketers made false and deceptive claims that the gimmick caused weight loss and...

    By Mitch Lipka

    | 4:55PM 8/30/2010
    Milex, the seller of the Ab Transform Ab Belt, claims in its ads that you can easily go from "tubby to toned" just by strapping on its $100 As Seen on TV gizmo. But an industry group that reviews ad claims says the belt may not exactly deliver on those six-pack abs. Featuring a series of before...

    By Bruce Watson

    | 3:00PM 7/18/2009
    I have a little problem. Well, to be more precise, I have a few little problems: my transverse abdominus, internal obliques, external obliques, and rectus abdominus muscles. Collectively known as my abs, these muscles help me stand up straight, twist and turn, bend over, breathe, and lift things....