Networks, Losing Viewers, Show Advertisers New Schedules
Viewers are abandoning old TV networks in droves, yet advertisers are still willing to pay big bucks. CBS, NBC, ABC and Fox have all lost viewers, but ad revenue may increase.
ADvertising
J.C. Penney is Done Apologizing; Now, It Wants to Thank You
Just weeks after launching an ad campaign apologizing for alienating its customers, J.C. Penney has stopped running its big apology commercial and pulled it from the Internet.
Stale Beefcake: '70s Hunks Have Something to Sell to Your Mom
The heartthrobs of the '70s aren't gone: They've become pitchmen, selling all sorts of things to America's moms. So in honor of Mother's Day, here are a few of our favorites.
General Motors Re-Friends Facebook for Ad Campaign
General Motors pulled its ads from the social network a year ago. But now the automaker is testing a new tie-up with Facebook, including a pilot campaign for its Chevrolet Sonic.
Looking to Lure Younger Men, Old Spice Expands into Bar Soap
Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.
'Home' Makes Facebook Your Phone's Hub - and Puts Its Ads First
Facebook isn't introducing its own phone. Instead, it's launching "Home," a mobile experience that makes the social network the heart of compatible Android smartphones.
Why Domino's is Promising Slower Pizza Delivery
In a big shift from its old "30 minutes or less" guarantee, Domino's is now promising it will take longer to deliver your pizza.
News Corp. Countersues Heinz in Advertising Clash
Heinz and Rupert Murdoch's News Corp have sued each other in two different federal courts, a sign that an advertiser mutiny against News and its alleged monopolistic practices is spreading. Previously, News was sued by Dial Corp over similar allegations.
Coke Touts Its Anti-Obesity Role - As It Lobbies for Giant Sodas
Coca-Cola's latest ad is 2-minute commercial touting it's commitment to reducing obesity by offering diet alternatives and smaller portion sizes. So why is the beverage giant also pouring money into a campaign to overturn New York City's ban on giant-sized, sugary drinks?
Sexy Matador Fights Pork Chops in New Target Ad
Target is promoting its grocery offerings with a new series of TV ads featuring, among other oddities, exploding boxes of cake mix, and a sexy female matador dueling with various packaged meats.
The 10 Weirdest Things JCP's CEO Told Wall Street Last Week
J.C. Penney just had one of its worst quarters ever, the fault of CEO Ron Johnson's disastrous relaunch plan. So what's next? Well, in an analyst call Friday, Johnson flipped back and forth between delusional cheerleading and confessing his mistakes.
Warren Buffett: Great Investor, Lousy Insurance Salesman?
When it comes to stock market returns, Warren Buffett's Berkshire Hathaway is justifiably legendary. But when it comes to running an insurance business, Buffett may not be all that much smarter than the cavemen who star in his GEICO commercials.
Mobile Ads Can Hijack Your Phone and Steal Your Contacts
Those pesky pop-up ads from the '90s are back, but this time they're holding your smartphone hostage. Tens of thousands of smartphone apps are running ads from rogue advertising networks that change smartphone settings and take contact information without permission.
GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work
General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to The Wall Street Journal. GM is the first major advertiser to indicate disappointment with Facebook and reduce its ad spending on the site.
To Score Off Linsanity, Businesses Use a Fast Break
With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?