7-11
Hanging out at the local 7-Eleven may not be just for teens anymore.
The convenience store that invented the Slurpee and made the Big Gulp famous is revamping its food selection for hungry diners who don't have the time or money to stop at a fast-food restaurant.
There's no better sugar high than a 7-Eleven Slurpee and this Sunday, July 11, the sugar high is on the house. To celebrate its birthday, the fast snack chain is giving away free 7.11-ounce Slurpees. Small, but still free. To get the deal, walk into your local joint from 8 a.m. to 11 p.m., ask the...
As a centerpiece of its Super Bowl campaign, Denny's announced plans to serve free Grand Slam breakfasts at participating restaurants for the second year in a row. It's a gambit that offsets roughly $14 million in lost revenue with huge potential gains in free publicity.
Sauvignon and Slurpees? 7-Eleven launches in-house brand of wine
5:30PM 11/04/2009
On Wednesday, 7-Eleven (SVNDY) released its first in-house brand. This market segment, which has generally been dominated by grocery store brands like Walmart's (WMT) "President's Choice" or Whole Foods' (WFMI) "365 Everyday Value" lines, tends to focus on simple foods with mass appeal foods....
What's cute, furry, hungry and about to lure your kids into 7-Eleven stores? Domo, the Japanese stop-action character with the huge open-mouthed look, is the centerpiece of a new marketing campaign for the stores and its Slurpee drinks. The goal? To attract the character's fans, who tend to be...
Despite recession, 7-Eleven is opening hundreds of new stores
6:00PM 7/15/2009
Amid recessionary closings and dire, apocalyptic mutterings, 7-Eleven, the world's largest chain store, has announced plans to open 200 more locations this year. While the company is building across the country, its two biggest areas of expansion will be California and the New York metropolitan...
Though most Americans consider themselves pretty astute when it comes to brands, how many of them actually know where their favorite brands are based? I know, it's kind of baffling. Kind of like the title of this post.Take Volvo, for instance. Everyone knows Volvo is a Swedish. The company has been...
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