1-800-Flowers.com

Of all the ways a company might become more valuable, this has got to be the most superficial: a simple change of name. And yet a study of corporate name changes shows that it works. From 1-800 Flowers.com to Philip Morris-Altria Group, here are some of the most noteworthy nominal transformations.

If you've been on Facebook for even a little while, you already know about the gifts. Every day, among the friend requests, quiz scores, updates and notes, there are usually a few random presents from your various Facebook pals. If you play "Mafia Wars," they may be things like a stabproof vest or...