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Boeing keeps making mistakes -- and paying for them

Posted 10:45 AM 10/06/09 , ,
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When will Boeing's (BA) problems end? The latest setback: It has announced that it will take a $1 billion charge for problems with its next-generation jumbo jet -- the 747-8. According to the New York Times, those problems include design changes, insufficient engineering resources and an eight-week strike.

This reminds me of what Morgan Stanley (MS) analyst, Heidi Wood, told me about Boeing CEO Jim McNerney when he took over in 2005. At the time, Boeing was on a roll, and her thought about McNerney was: "Don't f@#$ it up!" Snafus like this $1 billion charge are just what she feared. The Times reports that $640 million of the charge is for higher costs to produce the 747-8, and the balance is for higher fixed expenses and "volume-based penalties to suppliers."



Since this is just another in a string of problems, I'm wondering even more whether Boeing can lure back current Ford Motor Co. (F) CEO Alan Mulally, who was president and CEO of Boeing Commercial Airplanes before moving to the carmaker. What problems? As I've posted, Boeing is also suffering from delays to its far more significant 787 program and a fairly weak hand in its effort to win a $35 billion bid for 179 airborne refueling tankers from the Pentagon.

I'm afraid that McNerney has disobeyed Wood -- which may explain why she downgraded Boeing stock in December 2007. And her comments last month to the Times suggest she is still feeling Boeing's burn.

Peter Cohan is a
management consultant, Babson professor and author of eight books including, You Can't Order Change. Follow him on Twitter. He has no financial interest in the securities mentioned
Peter Cohan

Peter Cohan

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Financial Columnist

Peter Cohan is a columnist for DailyFinance. He is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. The Achiever Newsletter ranked his eighth book, You Can't Order Change: Lessons from Jim McNerney's turnaround at Boeing, as the #1 business book of 2009. He teaches business strategy to undergraduate and MBA students at Babson College and has also taught at Stanford, MIT, Columbia, and the University of Hong Kong. He has appeared on ABC's "Good Morning America," CNBC, CNN, Fox Business News and the Boston ABC and CBS affiliates. He has been quoted in The New York Times, The Wall Street Journal, Bloomberg News, Time, Newsweek, Fortune, and Business Week.

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