Toshiba and Best Buy Collaborate to Introduce Children’s Laptop

Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the Satellite® L635 Kids’ PC, Toshiba’s first kid-centric laptop design, available exclusively at Best Buy. Designed in collaboration with Best Buy, the Satellite L635 Kids’ PC is a full-size laptop made for children aged five to 10 that provides a suite of entertainment and education software and allows parents to help ensure their children are staying safe on the Web.

Technology products are rising on the wish lists of families and are particularly popular as holiday gifts. About one in four parents reported plans to buy a laptop for their school aged children, according to a Toshiba survey that was conducted with Opinion Solutions, Inc., with nearly 74 percent reporting their kids ask for gadgets for the holidays. Parents want a reliable computer that also provides a safe environment for browsing the Internet, but their current options are limited to PCs made for adults or kid-friendly netbooks and toy-like computing devices.

The Satellite L635 Kids’ PC features a 13.3-inch diagonal HD display1, a built-in DVD drive and Webcam with software designed specially with a younger user in mind.

“The laptop has traditionally been a device conceived and built for adults, and devices currently being marketed to kids are either netbooks or toy-based computers,” said Jeff Barney, vice president and general manager, Toshiba America Information Systems, Inc., Digital Products Division. “As a result of this collaboration with Best Buy, we have made a product that provides the right measure of fun and entertainment for children while meeting the computing needs and security concerns of their parents.”

Toshiba, Best Buy Collaboration

The Satellite L635 Kids’ PC is the latest consumer-driven innovation to come out of the You Spoke, We Listened program, a collaboration between Toshiba and Best Buy that has yielded products such as the Toshiba Satellite E205. With the Satellite L635 Kids’ PC, the two companies combined their consumer feedback and technical expertise to produce a laptop from the ground up for children that is like no other.

“People today expect well thought out laptop offerings customized to meet their expectations, and partnering with Toshiba makes it possible,” said Jason Bonfig, vice president of computing at Best Buy. “We set out to design a laptop that better serves the function and content needs of families, and the result was the Satellite L635 Kids’ PC.”

Since their arrival in fall 2008, products resulting from the Best Buy You Spoke, We Listened program have changed the dynamics of how computers and other technology are developed. Each generation originates with insight gleaned from sources such as Best Buy’s own customers and employees into desired features, styling and performance. The company then works closely with Toshiba to translate those customer expectations into a unique laptop design that solves for customer needs with the right hardware and functionality.

Unique Features

Designed with kids in mind, the laptop boasts a unique wipeable keyboard, allowing for easy cleaning of smudges left by messy hands and a no-gloss Dura-cross textured finish that helps resist fingerprints.

The accompanying software gives parents the opportunity to help protect their kids from dangers online while providing a fun and safe universe for children to explore the Internet. The laptop comes pre-loaded with KidZui, an Internet browser made for children, as well as Net Nanny, which allows parents to set boundaries on how the laptop is used. The combination of these two programs allows the security of the laptop to adapt as children mature.

For all its kid-ready features, the laptop stands out for still having the power of a standard PC, making it a product to be used and enjoyed by the entire family. Pre-installed entertainment includes two Disney movies and the family-friendly LEGO Batman game.

Availability

The Satellite L635 Kids’ PC is available exclusively at Best Buy beginning Sept. 26, 2010.

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About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America.

TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing $68 billion (6.3 Trillion Yen). For more information on Toshiba visit www.toshiba.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

© 2010 Toshiba America Information Systems, Inc. All rights reserved. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including, without limitation, product prices, specifications, availability, content of services, and contact information is subject to change without notice.

1 Display. Any small bright dots that may appear on your display are an intrinsic characteristic of the thin film transistors manufacturing technology. See Display Legal Footnote at www.info.toshiba.com.

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