TMC Acknowledges Aegis for Its Social Media Product Innovation -- Aegis LISA

DALLAS, TX, and MUMBAI, INDIA -- (Marketwired) -- 04/04/13 -- Aegis Limited, a global outsourcing and technology services company, and part of the $27 billion Essar Group, announced today that TMC, a global, integrated media company, has awarded its industry leading social media engagement platform -- Aegis LISA -- with the 2012 TMC Labs Innovation Award and 2012 Social Business Award Honoree sponsored by TMC's Customer magazine.

Aegis constantly monitors its market environment to offer innovative solutions for its clients. Formally launched in August 2012, Aegis LISA is a comprehensive social media engagement solution, enabling brands to add digital and social media engagement channels to their customer experience eco-system. The TMC Labs Innovation and Social Business honored Aegis for its innovation, unique capabilities, and significant contributions toward enabling and improving social channel interactions. This year marks the thirteenth installment of the prestigious TMC Labs Innovation awards, positioning products that help carve a new market niche or start a new trend across technology, CRM, contact center and social integration.

"Aegis LISA provides the ability of Listening, Interacting, Socializing and Adapting with the online community of a brand via a single social media solution platform. It is designed with built-in customer engagement, business intelligence and analytical capabilities to gain insights into the context of both 'to the brand' and 'about the brand' conversations and also identifies business opportunities on a real time basis," said Sandip Sen, Global CEO, Aegis.

In order to execute a competitive strategy of its new solution, Aegis is focusing on a value positioning and a distinct approach to tap into end user sentiments in near real-time, addressing and responding to service issues, sales opportunities and gathering market intelligence.

"Using social media, companies have the ability to not only measure and monitor customer satisfaction in real-time but can actively participate in the daily dialog that shapes their brand perception. TMC is proud to recognize Aegis as an honoree of the TMC Social Business Award for its achievement in advancing social communications," said Rich Tehrani, CEO of TMC.

With an history of over 3 decades of expertise in delivering customer lifecycle management solutions, Aegis is already working with over 12 large companies in the area of social and digital media engagement including clients across Telecom, Automobiles, BFSI, Retail and Travel sector.

Recently Aegis supported Toyota Kirloskar Motor Pvt Ltd, India, a leading automobile manufacturer to capture & understand customer insight across their product & services. Aegis also enabled deeper online brand -- customer engagement by reducing the turnaround time taken for engaging on the various digital media forums.

"For Toyota Kirloskar Motor Pvt Ltd, India, Aegis LISA is proving to be one of the key engines to understand the customer satisfaction level so as to drive end customer experience and engagement across all digital media platforms such as social media networks, blogs, and forums. AegisLISA' s inclusive ability in Listening, Interacting, Socializing and Adapting with the online community of the brand via a single solution platform is a unique feature that adds value to our customer relationships," said Toyota Kirloskar Motor Pvt Ltd, India Customer Relations Personnel.

Note to Editors:

The Social Media Engagement solution -- Aegis LISA is leveraging Aegis' partnerships with some of the world's leading brands to provide an extensive multi-channel customer management solution across North America, Asia Pacific and MENA markets. Aegis is flexible to clients business requirements, based on business process-as-a-Service or platform-as-a-service or even both engagement models, making it easier for brands to implement social media strategies. Furthermore, this solution is built on four distant components of Technology, Analytics, Execution and Domain Expertise.

Aegis LISA is being offered as a modular solution, through which clients can choose end to end digital and social media engagement solution or select a part (Listening, Interacting, Socializing and Adapting) in accordance with their strategy. In this sense, Aegis reinforces its position as a value partner to companies that can leverage customer insights.

About Aegis
Aegis is a global consulting, technology, outsourcing, and training company committed to impacting clients' business outcomes by focusing on enhancing customer experience across all touch points and channels. Aegis was founded 30 years ago in the US and now has operations in 56 locations across 13 countries with more than 55,000 employees. Aegis services more than 300 clients from verticals such as Banking, Financial Services, Insurance, Technology, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail, and Energy & Utilities. The company is wholly owned by the Essar Group, a $27 billion conglomerate. For more information, visit www.aegisglobal.com, on Twitter @aegisonline or www.facebook.com/aegisglobal.

About Essar
Essar is a multinational conglomerate and a leading player in the sectors of Steel, Energy, Infrastructure and Services. With operations in more than 25 countries across five continents, the Group employs 75,000 people, with revenues of $27 billion.

Aegis media contact
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Kevin Nolan
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Aegis Global
Danveer Bhasin
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Aegis Limited
+91 99301 35788
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Essar media contact
Manish Kedia
Senior VP Corporate Affairs
Essar Group
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