Tech Data Introduces TDEngage Through TDAgency
Exclusive Marketing Suite Drives New Business for Resellers
CLEARWATER, Fla., Feb. 1, 2013 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD) today announced the launch of TDEngage, an exclusive new marketing suite that enables resellers to generate new business and leads through syndicated online content from leading IT vendors, streamlining the flow of information from vendors through resellers to end users.
TDEngage is now available free for Tech Data resellers through TDAgency, Tech Data's in-house channel marketing services agency. An integral part of TDAgency's resellerCONNECT marketing program for solutions providers, TDEngage includes three core modules: content management, email and an online media platform.
"With purchasing IT products online continuing to grow as the preferred method of transaction, TDEngage provides our resellers with a cost-effective platform to drive incremental business by generating new leads through their own websites," said Derrek Hallock, vice president, TDAgency at Tech Data. "As the latest offering within resellerCONNECT, our value-added reseller marketing program powered by TDAgency, TDEngage enables resellers to incorporate vendor content and enhance their value proposition. By enabling our vendor partners to share their content with our resellers' end users, TDAgency further enhances its position as a trusted marketing partner and crucial link in the channel."
Benefits of TDEngage for Resellers:
- Affordability: Keeps your website updated with relevant, dynamic content for free. Branded end-user marketing campaigns, complete with emails and landing pages, are available for a nominal license fee.
- Easy to use: Simply register, choose content and place the link on your website to automatically turn your site into a dynamic information source for end users, as well as a cost-effective lead source for you.
- Flexibility: Choose the vendors and product categories to feature. Content can be organized under a central tab or completely integrated with your existing site content.
- Comprehensive: Get the fresh content your customers want, customized marketing campaigns to produce targeted leads, and insightful reporting to fine-tune content and future campaigns.
- Customer Experience: End-user customers can simply click on the built-in vendor stores—filled with engaging marketing content, white papers, videos, complete product features and specifications, and more—or browse through the catalog. Built-in filters make it easy to find what customers are looking for—fast.
About Tech Data
Tech Data Corporation is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. Tech Data generated $26.5 billion in net sales for the fiscal year ended January 31, 2012, and is ranked No. 109 on the Fortune 500®. To learn more, visit www.techdata.com.
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