Select Target Stores Roll Out mOmma Spill-Proof Cups That Help Parents Rock Toddler Mealtime

Lansinoh Laboratories Inc., the leading mom-preferred brand of breastfeeding accessories and an innovator of toddler mealtime solutions, today announced the launch of its award-winning mOmma® by Lansinoh® cups in select Target stores across the country. Featuring cups that literally “rock” with motion, mOmma (pronounced with a long “O”) products add fun and development-rich play to infant and toddler mealtime — whether at home, outdoors, on vacation or on-the-go.

“We’re excited to be partnering with Target to give parents a fresh way to approach toddler mealtime by introducing products with movement and bright colors that stimulate developmental skills, while inspiring laughs and lots of fun,” said Kevin Vyse-Peacock, CEO of Lansinoh.

By combining beautiful Italian style with movement and color, mOmma products are specially designed to engage toddlers, stimulating their curiosity and development by encouraging free play during mealtime. mOmma products incorporate a rounded, ergonomic design that allows cups to rock back and forth, keeping kids entertained. Not only does the rocking promote development, it also prevents the tips of the products from touching the surfaces of tables and high chairs, ensuring maximum hygiene. The Spill-Proof Cup and Straw Cup lids for the mOmma line are interchangeable with the Lansinoh® NaturalWave™ Nipple. This allows moms to easily transition — when a baby is of an appropriate age — from bottles to cups, using the same bases.

“The kind of unstructured play that mOmma can help foster has been recommended by the American Academy of Pediatrics for developing brain and motor skills in children under 2,” said Gina Ciagne, contributor to The Huffington Post and Lansinoh’s senior director of professional relations. “Also, with easy-to-hold round shapes that are perfect for toddler hands, mOmma’s cups can help stimulate independent feeding.”

mOmma’s Spill-Proof Cup and Straw Cup are available now in select Target stores nationwide:

• mOmma® Spill-Proof Cup With Dual Handles— A Parent Tested Parent Approved 2013 winner, this cup’s round, ergonomic shape is easy for baby to grasp, and the soft, 100 percent silicone spout is gentle on developing teeth and gums. New spill-proof technology prevents leaks, and since it is valve-free it eliminates the hassle of cleaning multiple parts. The Spill-Proof Cup is also available without dual handles.
• mOmma® Straw Cup With Dual Handles— This cup was voted Product of the Year 2012 in toddler mealtime by more than 50,180 consumers in a survey by TNS for Product Innovation. With the innovative In & Out™ straw system that stores the straw within the lid, mOmma’s Straw Cup prevents leaks and ensures maximum hygiene when on the go. The Straw Cup is also available without dual handles.

All mOmma products are dishwasher-safe and BPA- and phthalate-free. To find a Target near you that carries mOmma, visit www.mommarocks.com. Like us on Facebook (www.facebook.com/mOmmaUS), and follow us on Twitter (@mOmmaUS) to find out about free product giveaways and promotions. Sign up to be a mOmma VIP, and get exclusive updates about upcoming mOmma Gift-a-Thons. See the video on YouTube that shows how mOmma rocks.

ABOUT LANSINOH LABORATORIES INC.

Founded by a breastfeeding mom, Lansinoh has, for more than 25 years, been committed to helping new moms succeed in breastfeeding. Famous for its award-winning cornerstone product, HPA® Lanolin, today Lansinoh is the market leader in breastfeeding accessories and offers premium toddler mealtime and baby toiletry products that help moms, families and babies live healthy lives. Lansinoh is committed to continuing to drive innovation and maintain the highest-quality standards in the industry. The Lansinoh family of brands, which is available in more than 25,000 retail stores nationwide, includes Lansinoh breastfeeding accessories, Lansinoh mOmma bottle feeding systems, mOmma toddler mealtime products and Earth Friendly Baby skin care. For more information, please visit www.lansinoh.com or www.oncloudmom.com, like us on Facebook at LansinohUSA or mOmmaUS, and follow us on Twitter at @LansinohUSA and @mOmmaUS. For current coupons, visit www.lansinohmommadeals.com.