Rosetta Stone Wins 12% More Often With InsideView
InsideView Delivers a 22% Increase in Lead Conversion, 12% Increase in Win Rates and 33% Increase in Average Deal Size to Rosetta Stone
SAN FRANCISCO, CA -- (Marketwire) -- 01/22/13 -- InsideView, the only sales intelligence solution that helps sales executives get in the door and win once they're in, today announced that Rosetta Stone, a leading provider of technology-based language-learning solutions, has significantly increased sales productivity and results with InsideView. Since deploying InsideView, Rosetta Stone's Corporate Sales team has increased its lead-to-opportunity conversion rates by 22%, win rates by 12% and average deal size by 33%. InsideView provides the critical business insights, social connections and deep contact information to effectively engage and convert the most promising prospects.
"InsideView gives us the power to identify and work with key contacts within an account and close the sale," said Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone. "And perhaps most importantly, InsideView provides the big-picture insights that allow us to educate our target customers about the need for language learning within their own companies. With this information, they often become champions of our products which allows us to rapidly grow the size of our accounts."
Rosetta Stone has aggressively scaled its direct sales organization to capitalize on the global demand for language-learning solutions. Rosetta Stone selected InsideView to replace an ineffective set of sales tools and contact sources and to gain access to the industry's largest database of global contacts. With InsideView, sales executives are now able to locate the right person or department and target qualified prospects at the time they are most likely to be interested in making a purchase.
InsideView has become an integral part of the Rosetta Stone sales process. "Because we don't sell to a single title or department, finding the right prospect can be time-consuming and ineffective. InsideView surfaces pertinent information about prospects, and makes it easier for our sales team to effectively target accounts and decision makers," added Frydenborg. "I can't imagine going back to our old way of doing things." With InsideView, sales teams can end cold calling and instead take advantage of "warm introductions" from colleagues and social connections to quickly develop trusted relationships that lead to sales.
"Rosetta Stone is using InsideView to streamline the process of prospecting and selling -- and the results speak for themselves," said Umberto Milletti, CEO of InsideView. "We are pleased to welcome Rosetta Stone to our family of successful customers."
About Rosetta Stone Inc.
Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company's proprietary learning techniques -- acclaimed for their power to unlock the natural language-learning ability in everyone -- are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process, and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA., and has offices in Harrisonburg, VA, Boulder, CO, Tokyo, Seoul, London, and Sao Paulo.
"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.
InsideView is the leading provider of sales intelligence solutions to B2B sales and marketing organizations, helping sales professionals get in the door, and win once they're in. InsideView provides the critical business insights, social connections and deep contact information to effectively engage and convert the most promising prospects. As part of its solution, InsideView provides training, service and success management to promote the most productive use sales intelligence and track the ROI it generates. InsideView's products are used by more than 100,000 sales and marketing professionals, and over 1,000 market-leading companies including Adobe, BMC, Franklin Covey, Experian and SuccessFactors. InsideView was founded in 2005 and is headquartered in San Francisco, California.
All brands mentioned in this press release are the sole property of their registered owners.
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