Retention Science Announces MailChimp Integration that Helps Online Businesses to Send Smarter Emails to Maximize Customer Retention

Santa Monica, CA (PRWEB) February 28, 2013

Users of the popular email marketing platform, MailChimp, can now leverage Retention Science’s predictive technology to send the right offers to the right people at the right time.

SMART EMAILS MAXIMIZE CUSTOMER LIFETIME VALUE

Since customers have varying preferences when it comes to the offers that they receive (i.e. some prefer 20% off while others appreciate free shipping more) and when they wish to receive them, it can be difficult for businesses to find each customer’s “sweet spot” that would get them to convert. Retention Science addresses this and takes the guesswork out of the equation by using predictive algorithms and analyzing the store’s sales, on-site user behavior, product information, and other data points.

Retention Science then uses this data to calculate that optimal time and frequency to re-engage each customer. Combined with MailChimp’s powerful email marketing features, businesses can create personalized email campaigns that are more targeted, engaging, and effective than ever before to maximize their customer lifetime value.

PERSONALIZED RETENTION MARKETING

Gone are the days when online stores can only send impersonal, “one size fits all” offers to consumers. Thanks to Retention Science’s Customer Profiling Engine, merchants can now tap into large data sets to determine precisely what each customer wants. Plus, there’s no need to waste large discounts on entire customer lists, because Retention Science will automatically personalize each email with a specific offer at the minimum threshold necessary for each individual to convert. In other words, merchants can increase margins because they won’t need to offer discounts that are too big to customers who would convert even without a huge incentive.

Sign up for Retention Science’s Retention Automation Platform to maximize your customer retention and engagement.

WHY MAILCHIMP? WHY NOW?

“MailChimp is the obvious first integration partner,” said Retention Science co-founder, Jerry Jao. “They understand the power of data analytics and predictive technology when it comes to maximizing the email click-through rates and conversion for their customers.” Jao furthered that this integration enables small and mid-sized businesses to turn data into insights and results.

“These capabilities were unheard of in the small and mid-sized businesses sector not so long ago. In the past, only retail giants like Amazon had the means to leverage big data. But thanks to this integration, MailChimp and Retention Science are able to put some of that power into the hands of small and medium retailers.”

According to Jao, a number of MailChimp customers are already using the integration and have been seeing significant increases in profit. “Users of Retention Science are seeing a significant boost in click-through rates, engagement, and more importantly, sales. And the best part is our system automates that whole process so the email marketing managers (or business owners) do not need to spend a lot of time pouring over the data. Our Retention Automation Platform tells them exactly what to do with their customers to make it a worry-free process, so business owners can go back to what they do best.”

ABOUT RETENTION SCIENCE:

Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Based in Santa Monica, Retention Science is named a Top 10 Software Company in Southern California by SocalTech and an “Innovation Agent” by Fast Company.

Learn more at: http://www.retentionscience.com/.

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