Naturalizer Shoes Launches BZees Collection
by PR Newswire
ST. LOUIS, Feb. 7, 2013 /PRNewswire/ -- Naturalizer, one of Brown Shoe Company's (NYSE:BWS) Healthy Living brands, announces BZees, a new ultra-lightweight, sporty collection of shoes. BZees weigh less than six ounces and are designed to be stylish and comfortable. The shoes feature flexibility from heel-to-toe, perfect for everyday wear. The BZees Spring 2013 collection includes five styles with both bright and neutral color palettes that bring a chic energy to casual-wear outfits.
"BZees shoes are a great on-the-go style, ideal for a light stroll through the park to an active day of running errands," said Marci Ranger, vice president of marketing for Naturalizer. "The Naturalizer brand continues to create shoes that fit the needs of women. Wearing BZees gives women a youthful, carefree confidence that will invigorate their every step."
- Super flexible
- Stretch mesh uppers
- Dual EVA and gel comfort cushioning
- Antimicrobial sock linings
- Easy on, easy off
Naturalizer's BZees start at $69 and are available for purchase at Naturalizer stores nationwide in addition to other major retailers such as select Macy's and Dillard's stores. Online availability includes Naturalizer.com, Macys.com, Shoes.com, Nordstrom.com and Zappos.com.
In 1927, Naturalizer had the revolutionary idea of creating stylish and comfortable shoes made just for women. The brand became known as "the shoe with the beautiful fit." For more than 80 years, Naturalizer has understood how truly comfortable shoes can help women move energetically through their day and live life to the fullest. Naturalizer remains committed to designing beautiful shoes that feel as good at the end of the day as they do at the beginning. And because of this commitment, Naturalizer shoes feature our exclusive N5 comfort system - five essential features that are proven to provide all day comfort: extra cushioning, breathable linings, balance with every step, flexible soles and lightweight material Naturalizer is still one of the few brands in the marketplace that women can turn to for hard-to-find sizes and widths, and wide shaft boots, because we believe that shoes can only be comfortable when they are a perfect fit. Naturalizer shoes are designed with the best of each season's trend-right looks, details and materials that women will love for social, work, play and every day. Today, Naturalizer is inspiring women to live their lives and love their shoes in 60 countries around the world.
About Brown Shoe Company, Inc.
Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life. Our products are available virtually everywhere - in the more than 1,300 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 distinct company-owned ecommerce sites, and on many additional third-party retail websites. Through our broad range of products, we serve three key market segments with our Family, Healthy Living and Contemporary Fashion brands. For active people who want comfort and performance, our Healthy Living brands - Naturalizer, Dr. Scholl's Shoes, LifeStride, Avia and Ryka - marry comfort with style, to enrich sports and leisure activities. At Brown Shoe Company, we inspire people to feel good and live better... feet first!
Kim Groomes, Nunez PR Group
SOURCE Brown Shoe Company, Inc.