MYPLASH Makes a Major Media Mark

by Business Wire

MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is excited to announce a major national media blitz.

During the first and second quarters of 2013, MYPLASH will be embarking on a $5M+ national marketing campaign to generate awareness for the MYPLASH Prepaid MasterCard as a safe, easy, and responsible tool for money management. MYPLASH’s extensive outreach will include mobile, online and print advertising, national talk show appearances, and over 60,000 national sixty-second commercials.

“We believe strongly in our mission to promote financial literacy through our socially responsible prepaid MasterCard product,” says MYPLASH President and CEO, Brian Newberry. “Our hope is that in addition to simply garnering attention for our brand, we also spark important conversations about money management between parents and teens across the country.’”

The MYPLASH Prepaid MasterCard works everywhere Debit MasterCard is accepted, requires no credit check, and is available for adults or for teens with parental consent. It can also be reloaded online or at more than 100,000 retail locations via the MasterCard rePower Network or Green Dot MoneyPak.

MYPLASH™ Prepaid MasterCard® Card is issued by University National Bank, Member FDIC, pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About MYPLASH

MYPLASH, a subsidiary of Plastic Cash International, is the innovator behind the reloadable MYPLASH Prepaid MasterCard, MYPLASH has distinguished itself with unparalleled product offerings, substantive financial literacy support, and exceptional youth marketing acumen. For parents, MYPLASH delivers the invaluable piece of mind of being able to conveniently manage their teen’s spending, support their financial education, and provide them with an added safety net. For teens and young adults, MYPLASH affords a unique opportunity to garner responsible money management experience, while expressing their individuality through popular branded and custom card design options. And for cardholders of all ages, benefits like no credit check, commitment, or risk, exclusive branded content, discounts and promotions, and MasterCard Zero Liability Protection offer even more added value. For more information visit www.MYPLASH.com.