Moroch Wins Big at 2013 Dallas ADDY Awards

by Business Wire

Moroch Partners, a leading full-service, integrated marketing and communications company headquartered in Dallas has been honored with 12 ADDY Awards from the Dallas chapter of the American Advertising Federation. The 2013 awards, which highlight the best individual ads and campaigns created by Dallas-Fort Worth area agencies and companies in 2012, were determined by a group of industry experts outside the Dallas-Fort Worth market.

“I would like to congratulate all the ADDY winners and thank the judges for their time in Dallas. We are grateful to be recognized by our peers for doing outstanding work,” Chief Creative Officer Bob Shallcross said.

Moroch took home awards in almost every category and medium, including four coveted gold awards for integrated and digital campaigns. Among them:

Gold ADDY

  • Integrated campaign (clients: McDonald’s and Coca-Cola)
    • “Unique Event”
    • “Fountain Joy”
    • “Pursue Happiness”
  • Digital – “Catch Lunch” (client: McDonald’s)

Silver ADDY

  • PSA television – “Hitting Wishes” (client: Make-A-Wish Foundation)
  • Digital – “Fountain Joy” (clients: McDonald’s and Coca-Cola)
  • Television single – “DMV” (client: McDonald’s)

Bronze ADDY

  • Out of Home – “Unique Event” (clients: McDonald’s and Coca Cola)
  • Television single (client: McDonald’s)
    • “Fish Finder”
    • “Donald’s McDonald’s”
    • “Room Service”
  • Television campaign – “Wings” (client: McDonald’s)

To learn more about Moroch’s ADDY Award-winning creative work, visit www.moroch.com/work. For more information about the Dallas ADDY Awards, the mission and judging process, visit www.aafdallas.org/addys.

About Moroch Partners

Moroch is a full-service, integrated marketing agency and one of the top independent advertising agencies in the United States. Founded in 1981, Moroch is headquartered in Dallas with 35 offices throughout the United States and Canada. Moroch’s capabilities include advertising; branding; creative; digital and social media; entertainment publicity and promotions; ethnic marketing; field marketing; media planning and buying; public relations; research; sales metrics and consumer insights. Clients include Baylor Healthcare Systems, Boost Mobile/Sprint, Coca-Cola, DFW International Airport, Disney, Make-A-Wish Foundation, McDonald’s, Midas, Oasis Brands, Pure Fishing, Sony, Stage Stores, Universal, Visionworks and Western Union, among others. Learn more at moroch.com, moroch.com/blog, facebook.com/MorochAgency and twitter.com/MorochAgency.