Media General Strengthens Broadcast Websites and Mobile Platforms with New Worldnow Content Management System
by PR Newswire
RICHMOND, Va., Jan. 9, 2013 /PRNewswire/ -- Media General, Inc. (NYSE: MEG), a broadcast television and digital media company, announced today that it is strengthening the content and technology for its broadcast websites and mobile platforms with a new content management system provided by Worldnow.
"Worldnow's content management system was created with broadcasters in mind," said Andy Lobred, vice president, digital media for Media General. "Worldnow's extensive broadcast-centric experience has helped deliver strong audience and revenue growth across their existing 450+ managed websites. Our partnership will allow our stations to leverage Worldnow's technology, content and revenue best practices in new and exciting ways."
Worldnow's content management system is designed specifically for broadcasters and provides a single workflow between newsrooms, websites and mobile devices. The new system will enable Media General's newsrooms to provide richer content more efficiently and with greater immediacy for their audiences. As part of the partnership, Worldnow will provide national advertising sales support and a select set of local advertising training and programs. Television stations also will have access to Worldnow's national and niche digital content.
Today, Media General's station in Tampa, Fla., launched a new website, wfla.com, which is also the company's first broadcast website to use the Worldnow system. Media General's 17 other television station websites will convert to the Worldnow content management system in the first quarter of 2013.
About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company's stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General's network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. Six of the company's stations operate in the Top 40 markets in the United States. Media General's stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company's largest TV station, operating in the 14th largest DMA in the United States.
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SOURCE Media General, Inc.