Market Leader Expands HouseValues.com by Combining Exclusive Territories, Guaranteed Leads & Award-Winning Marketing and CRM Tools
Improving Real Estate Market Drives New Listings and Closings for HouseValues.com Customers
KIRKLAND, WA -- (Marketwire) -- 12/12/12 -- Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, has expanded and enhanced its HouseValues.com product in response to improving real estate market conditions and significantly increased demand for seller leads from real estate professionals.
The new HouseValues.com provides real estate professionals with exclusive territories, a guaranteed number of seller leads every month, and access to an integrated version of the company's award-winning Market Leader Professional -- a comprehensive CRM and marketing platform -- to help them convert these prospects into clients and grow their overall business.
"At Market Leader, we are continually investing to help our customers stand out and be successful, and these enhancements to HouseValues.com are just the latest example of that," said Ian Morris, CEO Market Leader. "We're seeing strong demand from serious prospective sellers for timely and accurate information about their home. Our real estate professional customers are eager to provide their expertise, and in turn get the opportunity to win new clients."
HouseValues.com provides local real estate professionals with exclusive access to the prospective sellers they covet, a very different approach from that used by other companies who forward consumer requests to many agents at the same time. This exclusive approach is optimal for agent and consumer alike because it provides consumers with the real information they seek from one local professional while that agent has an exclusive opportunity to use their expertise to earn a new client.
"The exclusivity of my territory and of each consumer request is key," said Kevin Klowe, associate broker at RE/MAX Elite in Albuquerque, NM. "I'm not competing with other agents to respond to a consumer request. I'm positioned as the exclusive expert in my area, which is a huge advantage in converting leads into listings and closed business."
Both long-time and new HouseValues.com customers are already utilizing the product to rapidly win listings and grow their business as the housing market rebounds in many markets across the country.
"We are approaching $20 million dollars in sales for the year, and 90 percent of those deals are from our HouseValues.com exclusive territories," said Stacey Dancey, who works with Surterre Properties in Newport Beach, Calif, and has been a customer of HouseValues.com for more than ten years.
In addition to exclusive home seller leads and the new lead guarantee, HouseValues.com customers also get complete access to Market Leader Professional, which includes comprehensive customer relationship management (CRM) tools, thousands of marketing campaigns and templates, exclusive success coaching and much more. All of this is provided to HouseValues.com customers in one integrated solution designed to help them grow and manage their business.
"HouseValues.com has opened so many doors for me, and represents at least 50 percent of my income year after year," said Coleen Brennan, a real estate agent with Prudential California Realty in Southern California. Brennan has been the top agent in her office for seven consecutive years, and attributes her winning streak to HouseValues.com.
"I have peace of mind about my future business," Brennan said. "I open my email each morning and there's always a new lead, a response from a prospect, or a home seller ready to go.
"And it's never just one lead," said Brennan. "When we stay engaged with our customers, those first leads branch off, becoming repeat transactions and referrals on a regular basis. It's my secret weapon."
For more information about HouseValues.com exclusive territories, to join a wait list for territories in your market, or to learn more about other Market Leader products, please visit http://www.marketleader.com. To read more about HouseValues.com customers, please visit http://www.marketleader.com/success-stories.
About Market Leader
Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.
For more information on Market Leader visit www.MarketLeader.com.
Heinz Marketing for Market Leader Inc.
Director of Investor Relations
Market Leader, Inc.