Long-Standing DTC National Advertising Awards Honor Diverse Group of DTC Marketing Campaigns

West Caldwell, NJ (PRWEB) March 01, 2013

"The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion," said Ken Freirich, President of Health Monitor Network. "As an entrepreneurial company developing creative solutions to facilitate patient and HCP dialog, we are pleased to sponsor the awards and to recognize the many successes in the marketplace."

Further reflecting the advancements in patient communications and support, the Advertising Awards have expanded to more than a dozen categories. Some of our established categories have been divided by DTC advertising expenditure, and we have added a few new groups, including as “Most Innovative” and “Best PR Event or Program.” In addition, we will be unveiling the Brand of the Year.

“I am very excited that for the first time ever the DTC National Advertising Awards will have a Brand of the Year,” announced Bob Ehrlich, CEO of DTC Perspectives and DTC National Conference Chairman. “The Brand of the Year will be a dual award, recognizing excellence for both larger and smaller spending brands.”

Don’t miss this opportunity to congratulate the Gold, Silver and Bronze winners in person. Finalists for each category are listed below, with the winners to be revealed during the Advertising Awards dinner on April 3rd. Finalists were selected by an independent panel of market research experts and the DTC Perspectives' editorial team.

This year’s judging panel included: Fred Church, Vice President – Commercial Strategy & Forecasting of Ipsos Healthcare; Deborah Dick-Rath, CEO, Founder of Epic Proportions; Mark Einhorn, Vice President, Advertising and Packaging Research of MarketView Research Global; Laura Latshaw, Vice President of Lieberman Research Worldwide; Monique Levy, VP Research of Manhattan Research; Colin Seely, VP, Copy Testing of Ipsos ASI; Jon Swallen, Chief Research Officer of Kantar Media and Fariba Zamaniyan, Senior Vice President of TiVo Research and Analytics (TRA).

The Summer issue of DTC Perspectives Magazine will feature coverage of the DTC National Conference and profile each of the DTC National Advertising Award winners.

The finalists are...

Best Point of Care Finalists:
Cystic Fibrosis / Genentech / H4B Chelsea
EGRIFTA / EMD Serono / Extrovertic
Natazia / Bayer / Ogilvy CommonHealth Worldwide
VESIcare / Astellas / Euro RSCG

Best PR Event or Program Finalists:
Fluzone Intradermal / Sanofi Pasteur / Conney/Waters Group
Multiple Myeloma / Millennium Pharmaceuticals / Snow Companies
Nuvigil / Teva / Draftfcb Healthcare
Osteoporosis / National Bone Health Alliance / GSW Worldwide
Velcade / Millennium Pharmaceuticals / Snow Companies

Most Innovative Finalists:
HIV / Bristol-Myers Squibb / H4B Chelsea
iBGStar® / Sanofi U.S. Diabetes / Intouch Solutions, Inc.
Stryker GetAroundKnee / Stryker / GSW Worldwide
Tamiflu / Genentech / HealthWork
Tysabri / Biogen Idec / RTC
VIMPAT / UCB, The Epilepsy Co. / Digitas Health
Vyvanse / Shire / Digitas Health

Best Multicultural Campaign Finalists:
AIDS / Black AIDS Institute, Kaiser Family Foundation / (In House)
Alzheimer’s / Novartis / Global Advertising Strategies
Cymbalta / Eli Lilly & Co. / Draftfcb Healthcare
Diabetes / Sanofi Aventis / Arnold Worldwide/EuroRSCG
EGRIFTA / EMD Serono / Extrovertic
Humalog / Eli Lilly & Co. / Wing
The Mount Sinai Hospital / The Mount Sinai Hospital / Latin2Latin Marketing & Communications, LLC
Stamp Out Smoking—African American / The University of Arkansas at Pine Bluff, Minority Initiative Sub-Recipient Grant Office / Advantage Communications, Inc.
Stamp Out Smoking— Hispanic / The University of Arkansas at Pine Bluff, Minority Initiative Sub-Recipient Grant Office / Advantage Communications, Inc.

Best Digital Media Campaign Finalists:
CINRYZE® / ViroPharma / Cadient Group
Cymbalta / Eli Lilly & Co. / Draftfcb Healthcare
Lantus SoloSTAR / Sanofi / Everyday Health
Neulasta / Amgen / Heartbeat Ideas
QNASL / Teva Respiratory / Heartbeat Ideas
Spiriva / Shire / Everyday Health
Tamiflu / Genentech / HealthWork
Tradjenta / Boehringer Ingelheim/Eli Lilly & Co. / Everyday Health
Tysabri / Biogen Idec / RTC
VIMPAT / UCB, The Epilepsy Co. / Digitas Health

Best CRM/Direct Mail Campaign Finalists:
EGRIFTA / EMD Serono / Extrovertic
Humalog / Eli Lilly & CO. / Grey NY
Lantus / Sanofi / Arnold NYC
PROVENGE / Dendreon / Cadient Group
Restasis / Allergan / Beacon Healthcare
VESIcare / Astellas Pharma / Targetbase

Best Disease Education – TV/Print Campaign Finalists:
ADHD/ Shire / Digitas Health
Diabetes / Sanofi / Arnold NYC
Gout / Takeda Pharmaceuticals / GSW Worldwide
HIV / Bristol-Myers Squibb / H4B Chelsea
Inflammatory Bowel Disease / The Crohns and Colitis Foundation of America / Draftfcb Healthcare
Non-Small Cell Lung Cancer / Pfizer / Digitas Health
Opioid Dependence / Reckitt Benckiser / Ogilvy CommonHealth Worldwide
Shingles / Merck & Co. / DDB

Best Disease Education – Digital/Mobile Campaign Finalists:
ADHD / Shire / Digitas Health
Advanced Breast Cancer / Novartis Oncology / Biosector 2
Atrial Fibrillation / Boehringer Ingelheim / Grey Advertising
Cancer / Stand Up to Cancer and Cancer Treatment Centers of America / GSW Worldwide
Diabetes / Sanofi US / Havas Worldwide Tonic
Non-Small Cell Lung Cancer / Pfizer / Digitas Health
Opioid Dependence / Reckitt Benckiser / Klick Health
Shift Work Disorder / Teva / Draftfcb Healthcare
Type-2 Diabetes / Sanofi / Havas Lynx
Type-2 Diabetes / Boehringer Ingelheim / McCann HumanCare

Best Website Finalists:
Ampyra (http://www.ampyra.com/) / Acorda Therapeutics / Klick Health
Crestor (http://www.crestor.com/) / AstraZeneca / Digitas Health
Cymbalta (http://www.cymbalta.com) / Eli Lilly & Co. / Draftfcb Healthcare
Fluzone Intradermal Influenza Vaccine (http://www.fluzone.com/) / Sanofi Pasteur / Digitas Health
Lantus SoloSTAR (http://www.lantus.com/) / Sanofi / Havas Lynx
Lunesta (http://www.lunesta.com/) / Sunovion / Deutsch
PROVENGE (http://www.provenge.com/) / Dendreon / Cadient Group
Stryker GetAroundKnee (http://www.getaroundknee.com/) / Stryker / GSW Worldwide
VIMPAT (http://www.vimpat.com/) / UCB, The Epilepsy Co. / Digitas Health
XIAFLEX (http://www.xiaflex.com/) / Auxilium Pharmaceuticals / Draftfcb Healthcare

Best Branded Print Campaign – Small Brand Finalists:
AcipHex / Janssen Pharmaceuticals & Eisai / CDMI/Echo Torre Lazur
Lantus / Sanofi / Arnold NYC
Nuvigil / Teva / Draftfcb Healthcare
ParaGard / Teva Women’s Health / STRIKEFORCE Communications
Restasis / Allergan / Beacon Healthcare
uKnow Peanut Allergy / ThermoFisher Scientific / Draftfcb Healthcare
Victrelis / Merck & Co. / Prime Access
VIMPAT / UCB, The Epilepsy Co. / Digitas Health
Xarelto / Janssen Pharmaceuticals / JWT
XIAFLEX / Auxilium Pharmaceuticals / Draftfcb Healthcare

Best Branded Print Campaign – Large Brand Finalists:
Aricept / Eisai/Pfizer / DDB
Cymbalta / Eli Lilly & Co. / Draftfcb Healthcare
Enbrel / Amgen / AbelsonTaylor
Lunesta / Sunovion / Deutsch
Lyrica / Pfizer / Publicis Kaplan Thaler
Prolia / Amgen / Draftfcb Healthcare
STELARA / Janssen Biotech Inc. / Draftfcb Healthcare
Stryker GetAroundKnee / Stryker / GSW Worldwide
Tamiflu / Genetech / HealthWork
Zostavax / Merck & Co. / DDB

Best Branded Television Campaign – Small Brand Finalists:
Air Optix / Alcon / H4B Chelsea
Axiron / Eli Lilly & Co.
Fluzone Intradermal Influenza Vaccine / Sanofi Pasteur / Publicis Kaplan Thaler
Intuniv / Shire / Kaplan Thaler
Juvederm / Allergan / Grey
Latisse / Allergan / Grey
Lovaza / GlaxoSmithKline / McCann HumanCare
ParaGard / Teva Women's Health / STRIKEFORCE Communications
VESIcare / Astellas / Roska Healthcare
Xarelto / Janssen Pharmaceuticals / JWT

Best Branded TV Campaign – Large Brand Finalists:
Abilify / Otsuka & Bristol-Myers Squibb / Digitas Health
Cymbalta / Eli Lilly & Co. / Draftfcb Healthcare
Enbrel / Amgen / AbelsonTaylor
Exelon Patch / Novartis / Deutsch
Lunesta / Sunovion / Deutsch
Nexium / AstraZeneca / Saatchi & Saatchi Wellness
NovoLog / Novo Nordisk / Cult Health
Prolia / Amgen / Draftfcb Healthcare
Stryker GetAroundKnee Stryker / GSW Worldwide
Tamiflu / Genentech / HealthWork

Congratulations and best of luck to the finalists. All Gold, Silver and Bronze winners will be announced at the DTC National Advertising Awards Dinner on April 3rd. Be there in person to salute the winners or receive recognition for a job well done.

To register for the DTC National Conference (http://www.cvent.com/events/2013-dtc-national-conference/event-summary-16f0d91afe954c9ab932b619722d4642.aspx), order tickets to the Ad Awards dinner only, for more details about the event or Advertising Awards, visit the Conferences section of our website, http://www.dtcperspectives.com (http://www.dtcperspectives.com), or contact the DTC Perspectives office at 973-521-7475.

About Health Monitor Network

Health Monitor Network is the leading direct-to-patient company and has one of the largest marketing platforms in medical offices, in patients’ homes and on the go. The company’s mission is to facilitate dialogue between patients and their healthcare professionals. This is achieved through contact with more than 40 million patients through 120,000 medical offices, over 360,000 physicians and healthcare professionals, and in 2 million patients’ homes.
For more information visit http://www.HealthMonitorNetwork.com or email info@healthmonitor.com

About the Advertising Awards

The DTC National Advertising Awards are designed to recognize communication excellence in a field with multiple constituencies, varying needs and significant communication challenges. Entries are judged by a panel of independent industry market research experts. Gold, Silver and Bronze awards will be presented in each category at the 2013 DTC National Conference.

About the DTC National Conference

The DTC National Conference is considered to be the “Leading Forum for DTC Thought Leaders” and will be held on Tuesday, April 2 through Thursday, April 4 at the JW Marriott in Washington DC.

Highlights of this year’s DTC National Conference include a fresh and unrivaled group of speakers, selected by the DTC Perspectives editorial team and the Conference Advisory Board. Each speaker will provide an important perspective on the future of healthcare and the pharmaceutical industry, best-in-class examples of DTC marketing done with excellence and challenges for how to improve in 2013. Visit http://www.dtcperspectives.com, under the Conferences tab for more information.

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