Kleenex Brand Continues Gesture of Care Movement with a Surprise Care Pack Delivery from Richard Blais
by PR Newswire
DALLAS, Feb. 14, 2013 /PRNewswire/ -- In an effort to spread a gesture of care across the nation, Kleenex brand, America's Softest Tissue1, has completed the second of three celebrity Kleenex Care Pack deliveries and given one unsuspecting nominee the surprise of her lifetime.
Richard Blais, celebrated chef and winner of the popular series "Top Chef All-Stars," surprised a deserving Atlanta resident this morning with a hand-delivered Kleenex Care Pack, complete with Kleenex Facial Tissue, lip balm, hand sanitizer and a plush blanket - all the essentials needed to help stay comfortable this cold and flu season. Also included in the delivery was an autographed copy of Richard's new cookbook, "Try This At Home."
"I was so excited when Kleenex brand invited me to be part of this great initiative. We are in the height of cold and flu season, and it's true that a small gesture can make a big difference when someone is not feeling well," said Blais. "The unexpected gift of something as simple as a Kleenex Care Pack can have a huge impact when it comes to showing someone how much you care. I encourage everyone to nominate a loved one on the Kleenex Facebook page."
Roxanne Sullivan, nominated by her cousin on the Kleenex Facebook page as part of the Care Sweepstakes, was surprised this morning in her driveway by Richard and Kleenex brand representatives. "This Care Pack is a great gift and I couldn't have asked for a better Valentine's Day surprise from Richard Blais and Kleenex brand!"
To nominate a friend for a future Care Pack delivery, visit Facebook.com/Kleenex. Care Pack deliveries will be made daily in select cities across North America through April 7. Only one more delivery will be made by a celebrity. The winner of each Care Pack delivery will be chosen at random from a list of nominations on the Kleenex Facebook page2.
Every year, more than 62 million cases of the common cold are reported in the United States, according to the National Institute of Allergy and Infectious Diseases. Kleenex brand knows that once consumers experience the softness of Kleenex brand tissues, they will be eager to share it with other cold and flu sufferers, friends and strangers alike, as a way to show they care. To send your own Care Pack to someone in need, consumers can visit their local retailer, purchase a specially-marked Kleenex brand Bundle Pack and redeem the code on the box. Then simply visit Kleenex.com and follow the directions to send a Care Pack to someone who needs a little care, while supplies last3. Bring home America's Softest Tissue and make the care complete. Together, we'll turn a seemingly-small gesture into something bigger, to make everyone feel better.
Kleenex brand is committed to building on the legacy of innovation and offering products that help consumers care for themselves and their families. Kimberly-Clark's passion for creating essentials for a better life has driven them to invent five of eight major consumer product categories in which they compete. Today, Kimberly-Clark and Kleenex brand continue driving category growth through new innovations like the introduction of Kleenex Cool Touch tissue and Kleenex Anti-Viral tissues. Their innovations will continue as they strive to become more responsive to their customers, shoppers and users' unmet and anticipated needs.
Visit www.kleenex.com for store locations and additional product information.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trusts Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. Kimberly-Clark brands such as Kleenex, Scott, HUGGIES, Pull-Ups, Kotex and Depend, hold number one or two share positions in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.
1 Comparing like national brand tissues.
2 Available through 4/7/13 in select cities. Some restrictions apply. See website for details.
3 Available through 4/30/13, while supplies last. Some restrictions apply. See website for details.