Internet Service in Southern Cone Accelerated by PeerApp

CableMAX and Las Rosas Cablevision Use UltraBand Transparent Caching Platform to Improve Subscriber Experience and Reduce Network Costs


NEWTON, MA -- (Marketwire) -- 03/12/13 -- PeerApp, the leading provider of transparent caching platforms for Internet content delivery, today announced that CableMAX and Las Rosas Cablevision have both selected PeerApp's UltraBand transparent caching platform. UltraBand helps them deliver Internet content, including video and multimedia, with improved quality, while reducing associated network load and costs.

CableMAX serves the city of Arequito and Las Rosas Cablevision serves the city of Las Rosas, both in Argentina. For both operators, broadband Internet service has become a growing part of their business and therefore the quality of their broadband service is critical to their brand.

"Increasingly, the content that our subscribers consume originates from all over the Spanish-speaking world and from North America," said Lucas Bartorelli, president of Las Rosas Cablevision. "With UltraBand, we can deliver this content with the same quality as if it had originated locally."

PeerApp's UltraBand transparent caching platform speeds content delivery and reduces network load by automatically detecting popular content and storing and delivering it from the network edge. UltraBand accelerates content delivery by 4-10X, while reducing transit bandwidth and network infrastructure costs by 40% and more. Currently dozens of operators in Argentina, Chile, Paraguay and Uruguay use PeerApp UltraBand.

"Our subscribers are continuing to demand more from our network," said Norberto Bertero, president of CableMAX. "UltraBand is part of our network strategy to ensure quality, reduce churn and manage network costs."

PeerApp will participate in the upcoming NPLAY conference, March 18-19 in Cordoba, Argentina. At NPLAY, PeerApp executives will speak about trends in over-the-top (OTT) network content, and PeerApp will have a booth where attendees can learn more about the UltraBand transparent caching solution. To arrange a meeting, send details to meetingrequests@peerapp.com.

About PeerApp Ltd.
PeerApp enables network operators to meet the exploding consumer demand for over-the-top multimedia and data content. Our award-winning UltraBand multiservice transparent caching platform enhances subscribers' quality of experience, improves network efficiency and optimizes content delivery networks by delivering both managed and unmanaged video, audio, file-sharing, software updates, and peer-to-peer traffic from the network edge. PeerApp is the acknowledged leader in transparent caching, with systems commercially deployed by hundreds of operators worldwide. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com.

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