In-Store Digital Marketing Technologies Opening New Avenues of Customer Interaction via Mobile Devices, Increasing Loyalty and Driving Sales
MINNEAPOLIS, MN -- (Marketwire) -- 03/06/13 -- Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies solutions provider, has published a new white paper outlining how the increasing widespread use of mobile devices offers new, more powerful ways for brick and mortar B-to-C companies to connect with their customers while they shop.
Applications reach far beyond scanning QR codes. New digital media technologies integrate customer mobile devices with in-store signage allowing companies to deliver personalized content, increase two-way communication, and leverage the relationship for others to see via digital displays. The white paper provides example applications such as downloading dynamic coupons from a digital display, filtering a restaurant menu for allergens, or playing an interactive game on an in-store screen using the customer's smartphone as a controller.
With mobile device integration, brick and mortar locations can increase customer engagement, drive purchase decisions and provide relevant offers. In addition to achieving these key business objectives, mobile device usage has operational benefits such as reduced equipment and maintenance costs, reduced printed coupon and POP costs, and reduced training costs and improved staff knowledge.
To view the white paper in its entirety, click here (http://www.wirelessronin.com/page/1/white-papers.jsp).
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on Twitter and Pinterest and like us on Facebook under Wireless Ronin.