Global Digital Advertising Spending Projected to Increase 15.1% to $118.4 Billion in 2013
Research Driven Investing Provides Stocks Research on Pandora Media Inc. and Yelp
NEW YORK, NY -- (Marketwire) -- 01/28/13 -- The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Social Media Industry and provides equity research on Pandora Media Inc. (NYSE: P) and Yelp Inc. (NYSE: YELP).
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eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.
"As consumer behavior and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base", added Anmuth.
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Pandora's Music Genome Project, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Active listeners were 67.1 million at the end of December 2012, an increase of 41 percent when compared to a year ago.
Yelp had a monthly average of 84 million unique visitors in third quarter of 2012. Yelp's mobile applications were used on approximately 8.2 million unique mobile devices on a monthly average basis during the third quarter 2012. The company recently announced that it plans to release it fourth quarter and full year results after market close on February 6th.
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