Ghirardelli Chocolate Introduces New Line of Gourmet Milk(TM) Chocolate
New Study Shows Chocolate Eaters Are Ready for an Upgrade in Their Chocolate and in Their Lives
SAN FRANCISCO, CA -- (Marketwire) -- 01/04/12 -- Ghirardelli, America's premier chocolatier, introduces a new line of milk chocolate for the connoisseur -- Ghirardelli Gourmet Milk. Just in time, too: A recent survey conducted online by Harris Interactive on behalf of Ghirardelli Gourmet Milk from November 17th-21st, 2011 among 2,028 adults ages 18 and older found that 93% of U.S. adults want to upgrade their life in some way, with their finances topping the list (67%) followed by health (51%), diet/nutrition (47%), appearance/looks (38%) and career (38%).
Now, the Ghirardelli Chocolate Company is offering an upgraded milk chocolate -- Ghirardelli Gourmet Milk -- providing chocolate lovers with three new reasons to increase their pleasure with the introduction of Gourmet Milk Creamy Devotion with rich and creamy 32% cacao chocolate, Gourmet Milk Sea Salt Escape with sea salt and roasted almonds and Gourmet Milk Coconut Rendezvous which features toasted coconut flakes.
Despite a strong desire to improve finances, 63% of women and 54% of men say they would spend more on premium chocolate when they feel like indulging, recognizing what on-air lifestyle expert and MarketWatch personal finance columnist Jeanette Pavini says is "adding while saving." Pavini explains, "You could save up to $1,800 a year by packing a lunch instead of eating out. Upgrade the experience by including a piece of premium chocolate such as new Ghirardelli Gourmet Milk. You'll enhance your day in and day out experiences, while saving a lot of money."
More reasons to indulge in another piece of chocolate:
- More than half of Americans admit that chocolate lovers have a certain appeal, while frequent eaters (those who eat chocolate at least once a week) describe chocolate eaters as happy (42%).
- Those who indulge at least once a week describe themselves as comfortable (31%) and relaxed (8%), while infrequent chocolate eaters describe themselves as stressed (23%) and worried (10%).
- 34% of frequent chocolate eaters reporting a total household income of $75k+ while only 29% of infrequent chocolate eaters can say the same.
- Those who savor a good chunk of chocolate at least once a week are more likely to be employed full-time (41%) than those who eat chocolate less often (35%).
Pavini offers tips for people to improve their finances, health, diet/nutrition and career on Ghirardelli's Facebook page at https://www.facebook.com/Ghirardelli. "It's all about making small changes that don't make you feel like you're cutting back, and then adding a small indulgence to make you feel good," said Pavini. "Whether you want to feel better about your relationships, your health or your career, focus on small changes that can turn an average experience into a sensual, enjoyable, satisfying one."
The Gourmet Milk line of products will be available in 3.5 oz bars that retail at $2.79 and 4.5-5.25 oz bags that retail at $3.99 and will go on sale at mass, grocery and specialty retailers nationwide beginning January 2012. For more information, visit www.ghirardelli.com/gourmetmilk.
This survey was conducted online within the United States by Harris Interactive on behalf of Krueger PR from November 17th-21st, 2011 among 2,028 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kelly Krueger at (415) 235-5031.
About Harris Interactive: Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Serving clients in over 215 countries and territories through our North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us -- and our clients -- stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
About The Ghirardelli Chocolate Company: The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country's longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America's Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli's product line includes its signature Squares chocolate, Intense Dark chocolate, Gourmet Milk chocolate, Ghirardelli Chocolate Bars, other chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates Ghirardelli retail stores, including the original Soda Fountain & Chocolate Shop located in San Francisco's historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com.
Krueger PR for Ghirardelli Chocolate