Finish Line Announces Distribution of Nike Flyknit Lunar1+
by Business Wire
Runners, rejoice. The Finish Line, Inc. (NASDAQ: FINL) announced today the distribution of the Nike Flyknit Lunar1+, in stores tomorrow.
Nike Flyknit Lunar1+ is available in 12 electric color combinations for both men and women in Finish Line stores and online at Finishline.com. (Photo: Business Wire)
“Nike Flyknit Lunar1+ is part of the same iconic Flyknit collection the 2012 U.S. Olympic team wore at last summer’s Games,” said Scott Hoffman, Finish Line’s executive vice president and chief merchandising officer. “The Lunar1+ is precision engineered to give our customer the perfect fit for the perfect run.”
Nike Flyknit Lunar1+’s innovative ultra-lightweight knit upper fits like a second skin and features new wrap-around Flywire cables that cradle the foot for lockdown support and a responsive ride. The shoe is one of Nike’s most eco-friendly, made with a construction process that minimizes weight and waste.
Nike Flyknit Lunar1+ will sell for $159.99 in Finish Line stores and online. It will be available in 12 electric color combinations for both men and women.
Finish Line will launch Nike Flyknit Lunar1+ on Thursday, Feb. 14 with the largest, most integrated omni-channel campaign of the season. This includes three-dimensional Flyknit displays and video monitors within select Finish Line stores and Nike Track Club locations. In-store events will be hosted in key markets featuring a steaming process that allows consumers to have their Flyknits custom fit to their feet.
Nike Flyknit Lunar1+ will also be the main feature on FinishLine.com including key display and content areas. Consumers will be able to take a short quiz to determine which Nike Flyknit is their perfect fit and enter to win a $1,000 Finish Line shopping spree. The campaign is heavily focused on social media with plans that extend to Facebook, Twitter, Google+ and Pinterest.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 646 stores in malls across the U.S. and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 25 specialty running shops in eight states and the District of Columbia under The Running Company, Run On! and Road Runner banners. More information is available at www.run.com.
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