Dunkin' Donuts Kicks Off Second Season Of Eli Manning Partnership
by PR Newswire
NEW YORK, Sept. 3, 2013 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced the continuation of the brand's partnership with New York Giants two-timeSuper Bowl MVP Eli Manning. The agreement, which started in the fall of 2012, will leverage the two-time World Champion quarterback through a series of advertisements and promotions in the New York Metro Area* over the next two years.
As Dunkin's first-string this season, Manning will star in Dunkin' Donuts advertisements that will launch during the upcoming football season. The ads will feature Manning promoting both Dunkin' Donuts' Iced Coffee and the Dunkin' Donuts Mobile App.
In addition, to support the Dunkin' App, Dunkin' Donuts is introducing the "Eli's Way to Pay Instant Win & Sweepstakes." From now through September 26, guests can enter for the chance to win by texting "MPAY" to 74121 on their mobile devices and find out instantly if they won a prize (limit one entry per person per day). All those who send text messages are then entered for the chance to win one of ten Grand Prizes to share the field with Eli at Quest Diagnostics Training Center this fall. The event will include a meet and greet with the New York Giants superstar quarterback, as well as photo opportunities, games and more. No Purchase Necessary, 18+ residents of the following Counties in New York, New Jersey and Connecticut: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester; Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren; Fairfield. For official rules and additional information related to the "Eli's Way to Pay Instant Win & Sweepstakes," please visit: www.DunkinDonuts.com.
Dunkin' Donuts introduced the Dunkin' App in 2012, and it has since been downloaded more than 3.5 million times. The Dunkin' App for mobile payment and gifting enables guests to pay for food, beverages and merchandise at participating U.S. Dunkin' Donuts restaurants by scanning their Dunkin' Donuts Cards stored in the app either in-store or at the drive-thru. Featuring language settings that enable users to view content in English or Spanish, the Dunkin' App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore and from the Google Play Store at https://play.google.com/store. The Dunkin' App also allows guests the option of sending Dunkin' Donuts virtual cards to friends, family and colleagues with the mGift feature. Dunkin' Donuts Cards can be mGifted three ways: via text, email or Facebook Connect. Guests can also enjoy mobile offers via the "My Offers" tab, where they can receive exclusive, geo-targeted regional discounts and promotional offers for Dunkin' Donuts' famous coffee and other favorite menu items.
"Dunkin' Donuts has been a really fun brand to work with, and Dunkin' runs have been part of my daily routine for many years now," said Manning. "Since both Dunkin' Donuts and the Giants are known for their loyal and dedicated fans, I'm excited to continue this partnership and to keep people in the New York Tri-state area running on Dunkin' all year long."
"We're so excited to be working with Eli Manning again this season," said Russ Romeo, Senior Director of Field Marketing for the Dunkin' Donuts Central Atlantic region. "Dunkin' Donuts has a long and successful relationship with the New York Giants, and teaming up with Eli is a fantastic way to extend that relationship. We look forward to our guests using 'Eli's way to pay'—the Dunkin' App—throughout the football season and beyond."
Since being acquired by the Giants in a draft day trade in 2004, Manning has played in 137 regular season games with starts in his last 135 appearances and has started all 11 postseason games in which he has played. In the regular season, Manning has completed 2,612 of 4,457 (58.6 %) passes for 31,527 yards with 211 touchdowns, 25 300-yard games, a long pass of 99 yards, and a career passer rating of 82.7. He is first in franchise history in completions, touchdown passes and in 300-yard games and second in attempts and passing yards. Manning holds the Giants career postseason records with 356 pass attempts, 219 completions, a 61.51 completion percentage, 2,516 yards and 17 touchdown passes.
Dunkin' Donuts is a market leader in the Iced Coffee category, delivering refreshing Iced Coffee to guests every day, with a consistently smooth, delicious taste. Available in favorite flavors such as Original Blend, French Vanilla and Hazelnut, Dunkin' Donuts offers guests America's Favorite Iced Coffee all day to make it easy to keep running, whether down the field or on the go.
Dunkin' Donuts is one of the leading baked goods and coffee chains in the world, selling 1.7 billion cups of hot and iced coffee and more than approximately 2.1 billion donuts and MUNCHKINS® donut hole treats combined globally per year. Dunkin' Donuts uses 100% percent Arabica coffee beans, and the company's coffee specifications are recognized by the industry as a superior grade of coffee. Dunkin' Donuts was recently ranked number one in customer loyalty in the coffee category for the seventh consecutive year by the Brand Keys Customer Loyalty Engagement Index. Today, there are more than 7,400 Dunkin' Donuts restaurants in 38 states, plus the District of Columbia, including more than 1,500 restaurants in the New York Metro Area.
*Participating shops include those in the following counties:
New York:Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
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SOURCE Dunkin' Donuts