Duke Energy: New logo to symbolize new company
by PR Newswire
CHARLOTTE, N.C., March 22, 2013 /PRNewswire/ -- There's a new look coming for the nation's largest electric utility.
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Customers of Duke Energy will see a new logo beginning Monday, March 25– with a complete changeout happening over the next few months.
Developed internally, the logo gives the company a new identity – coming on the heels of Duke Energy's combination with Progress Energy in July 2012.
"Customers will start seeing the logo soon, but it will take a number of months for the rollout to be complete," said Ginny Mackin, Duke Energy vice president and chief communications officer. "In the end, we'll have one logo to symbolize one unified company – representing the largest electric utility in the nation."
On March 25, Duke Energy will begin rolling out the logo on company signs, vehicles and other locations in Indiana, Ohio, and Kentucky, as well as those areas of North Carolina and South Carolina served by legacy Duke Energy prior to the merger.
Beginning April 29, the company will begin rolling out the logo in Florida, as well as those areas of North Carolina and South Carolina served by legacy Progress Energy before the merger.
Also in April, two former Progress Energy utilities will change names. Progress Energy Florida will adopt the Duke Energy name. Progress Energy Carolinas will become Duke Energy Progress.
To minimize customer confusion, Duke Energy Progress will use a modified version of the new logo that includes the word "Progress" – to differentiate it from Duke Energy Carolinas, which serves customers in different areas of North Carolina and South Carolina.
With almost 28,000 employees, Duke Energy's regulated utilities operate in six states and serve 7.2 million customers.
Headquartered in Charlotte, N.C., Duke Energy is a Fortune 250 company traded on the New York Stock Exchange under the symbol DUK. More information about the company is available on the Internet at: www.duke-energy.com.
SOURCE Duke Energy