Digital River CEO Joel Ronning Highlights the Importance of Direct-to-Buyer Strategies in Globalocity Commerce Conference Keynote
by Business Wire
Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, closed its Globalocity commerce conference yesterday, with record attendance. The three-day conference, which took place in Los Angeles, Calif., drew commerce professionals from the U.S., Europe and Asia. Digital River’s chief executive officer and founder, Joel Ronning, keynoted at the event, discussing the rate of accelerated change that is shaping the commerce industry and how companies can turn disruption into revenue opportunities.
According to Ronning, one of the most important commerce growth strategies for the future is the move to a direct-to-buyer model – a model that is evolving rapidly as the boundaries between business-to-consumer (B2C) and business-to-business (B2B) continue to blur.
“Business-to-consumer strategies are defining business-to-business models. You can think of it as the ‘consumerization’ of business buying,” said Ronning. “In essence, the business buyer’s expectations are being shaped by their consumer experiences. It doesn’t matter whether you’re a small business purchasing 50 products or a working mom buying groceries online, the buyer and technology requirements are increasingly the same. We [are taking] what we have mastered in business-to-consumer and [applying] it to the direct-to-buyer experience.”
By leveraging the technologies and tools that have made B2C commerce a rich and seamless experience and drawing them into B2B scenarios, Digital River is helping clients tap into incremental revenue streams and fulfill the end buyer’s desire to purchase anytime, anywhere and any way.
To gain further insight into the consumerization of B2B, download a complimentary copy of Digital River’s white paper, entitled Conquering the B2B Commerce Challenge.
About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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