Covisint to Share New Consumer and Technology Insights on Auto Connectivity
Automotive World Event Attendees to Learn What Consumers Want From Connected Vehicles, How an Integrated Cloud Strategy Can Deliver Loyalty and Revenue
DETROIT, March 19, 2013 (GLOBE NEWSWIRE) -- Covisint, a Compuware (Nasdaq:CPWR) company, will present consumer and technology insights on automotive connectivity at two Automotive World events: Automotive Megatrends USA 2013 and Automotive World Marketing Summit. Covisint CSO Dave Miller will discuss initial study findings about how OEMs can move consumers to the center of vehicle connectivity and securely place driver identities in the cloud on March 19 and 20, 2013, respectively.
Conference attendees will get an early glimpse into a recent, independent consumer survey on automotive connectivity findings that show:
- how important consumers think owner-centric connectivity is;
- explosive future growth in this market, and;
- the most important perceived benefits to consumers.
The consumer study was commissioned by CGS Advisors for Covisint. The company will share final results through a whitepaper in April.
Automotive Megatrends attendees will learn how portable identities can bring an owner's preferences, applications and information to any car they drive. For example, when renting a car, a connected owner's radio presets, phone numbers, satellite subscriptions, seat and mirror settings and other conveniences will be obtained securely from the cloud. For more information and to register, please visit http://bit.ly/YbnIsV.
Automotive World Marketing Summit attendees will learn how automakers should engage with consumers in today's hyper-connected world. Miller will discuss preferences of new car buyers, exposing how the industry is at a "tipping point" of connected vehicle demand. For more information and to register, please visit http://bit.ly/XLfMis.
"People want to easily and safely access their information and applications on any device--regardless of whether that device is a 3,000-pound car or a 1.5-pound tablet computer," said Miller. "Automotive technologies have traditionally advanced in a 'vehicle-centric' way, with newer features replacing older ones and providing a useful but not necessarily integrated customer experience. To maintain relevancy and profits, particularly with younger customers who demand an 'always connected' lifestyle, automakers are increasingly adopting the "owner-centric" approach fostered by Covisint."
Covisint's cloud engagement platform offers OEMs a robust, secure and proven platform for driving additional revenue and customer loyalty through connected vehicle initiatives. With Covisint, OEM CIOs, CMOs and LOB leaders can deliver a unified and global connected vehicle platform--based on their own business strategies, not their TSP's limitations--and one, integrated experience across the ownership lifecycle.
Covisint, a Compuware Company
Covisint provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success--including customers, business partners and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and it provides the kind of engaging information experiences that people everywhere have come to expect. Learn more at www.covisint.com.
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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CONTACT: Media Contact Doug Anter, Public Relations Manager, Covisint, email@example.com, 313-227-0127 For Sales and Marketing Information Compuware Corporation, One Campus Martius, Detroit, MI 48226, 800-521-9353, http://www.compuware.com