Automobile Club of Southern California, AAA Team With DreamWorks Animation's Turbo to Promote Safe Driving
Auto Club to Unveil "Turbo" Safe Driving PSA at Auto Club 400 Sprint Cup Race
LOS ANGELES, CA -- (Marketwire) -- 03/22/13 -- The Automobile Club of Southern California and AAA are teaming with DreamWorks Animation SKG, Inc.'s (NASDAQ: DWA) 3D racing comedy, Turbo, for a special public service announcement to promote the importance of safe driving.
The collaborative PSA complements a Turbo film integration, which features both the AAA IndyCar and AAA tow truck in DreamWorks Animation's July 17 film. To kick off this alliance, AAA IndyCar driver Helio Castroneves and DreamWorks Animation's racing snail, Turbo star together in the safe driving PSA, set to premiere during the Auto Club 400 race in Fontana, CA on March 24.
"We're very excited to be involved with Turbo, which will introduce a new generation to the thrill of IndyCar racing. We also see the PSA as a constructive means to deliver safe driving messages to key younger audiences," said R. Wendy Sabins, Senior Vice President of Marketing for the Auto Club. "AAA is a wonderful on-screen tie-in for Turbo, as our sponsorship of IndyCar racing and our association with drivers and advocacy on behalf of motorists makes us a natural fit in the race-themed film."
"Turbo is inspiring and fun for the entire family, and our hero is the perfect spokes-snail to align with AAA and convey a message of safe driving," said Anne Globe, DreamWorks Animation's chief marketing officer. "The AAA brand has a natural connection to our film, especially when considering that the summer release date is ideal timing for family road trips and vacations."
The Automobile Club of Southern California's promotional efforts will include a member sweepstakes and advertising campaign supporting both the movie's release on July 17 and the planned home video release later this year. Grand prizes in the sweepstakes will include a DreamWorks Experience cruise for four aboard Royal Caribbean International. The sweepstakes begins July 1, 2013 and ends August 31, 2013.
Other sweepstakes prizes include Turbo-themed video games & consoles, tickets to see Turbo in-theater and other movie-related merchandise.
Turbo is a high-velocity 3D comedy about an ordinary snail who dares to dream big -- and fast. After a freak accident miraculously gives him the power of super-speed, Turbo kicks his dreaming into overdrive and embarks on an extraordinary journey to achieve the seemingly impossible: competing in the Indianapolis 500. But not everyone thinks this mollusk has the muscle to make it to the winners circle, and it's only with the help of his tricked-out streetwise snail crew that this ultimate underdog proves that no dream is too big, and no dreamer too small.
View the Turbo trailer here.
About The Auto Club
The Automobile Club of Southern California, the largest member of the AAA federation of motor clubs, has been serving Southern California since 1900. Today, the Auto Club's members benefit by roadside assistance, insurance products and services, travel agency, financial products, automotive pricing and buying programs, automotive testing and analysis, trip planning services and highway and transportation safety programs. Information about these products and services is available on the Auto Club's Web site at www.AAA.com.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 25 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon and Puss in Boots.
Turbo &© 2013 DreamWorks Animation LLC. All Rights Reserved
Jeffrey Spring/Marie Montgomery