Why Size and Branding Aren't Advantages for Office-Furniture Manufacturers
Investors tend to equate absolute size and well-known brands with company profitability. This isn’t necessarily true, as seen in the financial numbers of the leading office-furniture manufacturers.
Office Furniture Is a Must-Avoid Business in this Market
Couple a weak economy with high unemployment, and you have a perfect recipe for avoiding companies that make office furniture such as Knoll, Steelcase, and Herman Miller.