Why Brown-Forman Is Positioned to Win in the Growing Global Whiskey Market
Things are getting competitive in the growing category of American whiskey. Brown-Forman looks like it's well positioned to continue outpacing its biggest rivals, including Diageo.
Why the Big 3 Will Propel Brown-Forman Corp to New Heights
Brown-Forman increased its earning per share by 17% for the quarter ending April 30. Here's three reasons why this is only the beginning for the American whiskey maker.
What Does Diageo's $115 Million Investment in Bourbon Mean for Investors?
Diageo plans to spend $115 million to build a 1.8 million proof gallon distillery in Kentucky to meet rising demand for American whiskey. Find out what it means for investors.
Is Diageo's $115M Move in Whiskey Smart, or Will It Prove a Blunder?
Diageo, the world's largest spirits maker, has big plans for American whiskey in the U.S. And why not, with bourbon and Tennessee whiskey at peak popularity. Will this $115M investment prove money well spent, or will drinkers' tastes shift, making it a blunder?
Why Diageo Wants to Up its Stake in United Spirits
United Spirits brands are taking over Drinks International's "The Millionaires' Club" rankings -- and Diageo wants more of the action. Find out why long-term investors should be toasting Diageo's tender for the Indian spirits maker.
Why a Jack Daniel's and French Cognac Pairing Just Might Make Sense for Brown-Forman
At first blush, Remy Cointreau doesn't look like a very good fit for Brown-Forman's U.S. whiskey-dominated portfolio. But there may be more to this rumored deal than just brandies and sweet liqueurs.
The Diageo/Brown-Forman Spat: What Investors Should Know
Recent news about the labeling of "Tennessee Whiskey" is just noise as far as investors are concerned.
Why Diageo Is Pushing for a Change to Tennessee Whiskey Laws, and How Jack Daniel’s Is Fighting Back
Is Diageo behind the push for new Tennessee Whiskey laws? Jack Daniel's maker Brown-Forman thinks so and it's fighting back. The winner stands to gain some ground on the other in the global whiskey battle.
Diageo Targets the Booming Bourbon Market with Bulleit
Diageo want its share of the growing America whiskey market. But, it may have to launch a bit of a covert operation to make Bulleit a player in the world market, while maintaining its artisanal image.