Not only products are being eliminated at Starbucks, stores too. 600 of them. The company has recently published the list of stores to be closed, and this Starbucks store at 18th and Hawthorne in Portland, Oregon is on the close list.
I tried the iced orange mocha last summer at a grand opening of a Starbucks in my neighborhood (wonder if it's on the closures list??). I thought it was *interesting* but... not a huge winner. Evidently corporate thought so too, the orange mocha isn't on the menu any more.
"If I wanted to smell hot breakfast sandwiches, I'd go to McDonald's," not one, but many customers have complained. Along with announcing store closures, eliminating breakfast sandwiches was one of the first changes Howard Schultz has made when returning to the role of CEO as he attempts to focus the company back to its main business.
After the company has completed its switch to hormone-free milk, it also stopped offering organic milk. The official explanation was its strategy to cut down on the number of items on the menu, but mostly it just never caught on. Kids, however, can still get their Horizon organic milk boxes.