Walmart Busted for Deceptive Doughnut Labeling

Donut labeling at Walmat- planetrock
Planet_Rock, Reddit
(This story has been updated below to include a response from Walmart)

Walmart (WMT) has been busted for a bit of funny business in the bakery department after a shopper caught her local store slapping new stickers on an expired box of doughnuts.

Reddit user Planet_Rock posted a series of pictures to the site showing that a box of glazed doughnuts that had hit its expiration date was simply slapped with a new sticker and kept on the shelf. Peeling back the stickers, she found that the sticker with the April 2 expiration date had been slapped on top of a previous sticker showing an April 1 date. And she found yet another sticker under that one, showing that the doughnuts had actually expired back on March 31.

She didn't notice the sticker scheme until after her mother had returned home with the doughnuts, which she says were purchased at the Walmart in Lawrenceburg, Kentucky.

"I ate one of the donuts, it was pretty bad," she adds. "Hard and stale."

We reached out to Walmart for comment, but haven't heard back yet. If true, though, this is just the latest example of product-stocking issues plaguing the retail giant. Bloomberg reports that Walmart is having trouble keeping its shelves stocked due to understaffing, and hundreds of Walmart shoppers wrote in to the site to complain about bare shelves at their local Walmart.

The doughnut affair suggests that Walmart is also dealing with the opposite problem: It's having a bit of difficulty getting some grocery items off the shelves in time. While that's a common issue for those in the grocery business, slapping a new sticker on an expired product isn't how most stores deal with it.

UPDATED (12 p.m. ET Friday): Walmart responded to say that the company is investigating the incident.

"We are taking this seriously and are looking into this further to find out what happened," the company wrote in an emailed statement. "We are committed to providing our customers with fresh, quality food every day. We have also reemphasized our food standards with this store and re-trained associates on the correct process for labeling food."

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at, and follow him on Twitter at @Brownellorama.

Increase your money and finance knowledge from home

Intro to different retirement accounts

What does it mean to have a 401(k)? IRA?

View Course »

Banking Services 101

Understand your bank's services, and how to get the most from them

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:

Go to the fall apart mart get you some large eggs then go to Kroger get some large eggs bet the ones from Kroger are bigger fall apart mart AKA wallmart is passing off med eggs for large one I have bought eggs 4 times its close to my home but i will go across town to get the bulk of my food at Kroger his is how i found this out grab some eggs cause I ran out then still have a few left when i get my groceries at Kroger go to put them in the egg bin in the frig i have reg hen eggs then i have fall apart mart bani eggs there all way caught in some wrong doing they should be closed

April 06 2013 at 11:41 AM Report abuse rate up rate down Reply

Go Mr. Matt! sad story in this economy where every dollar counts.

April 05 2013 at 3:28 PM Report abuse rate up rate down Reply

"We have also reemphasized our food standards with this store and re-trained associates on the correct process for labeling food."

Yeah, right. They've reemphasized the fact that the associates need to remove the previous "sell by" date labels BEFORE applying NEW sell by date labels.. Eyeroll.

April 05 2013 at 2:58 PM Report abuse rate up rate down Reply

No doubt the employees or manager of the bakery department are on an incentive that promotes this type cheating. Like the same kind of incentive the teachers gamed but also got caught for changing the scores of their students so they get bonuses. The teachers had to report to jail this week. So should Walmart employee get prosecuted. A dear student that the teacher cheated for by changing their test could eat a moldy outdated donut and get sick and die. Or a dear cop that stops wackos from massacring cheating teachers and their dear students might eat one get sick and die.

April 05 2013 at 12:33 PM Report abuse rate up rate down Reply
mike at home

Years ago in new Hampshire when item was a day old it was reduced a nickle then next day another nickel then was sold to farmers to feed pigs with and the loaf of bread started out at .15 a loaf how the times have changed thank you

April 05 2013 at 12:12 PM Report abuse rate up rate down Reply

quick ,call out the National Guard.....dumb...

April 05 2013 at 11:04 AM Report abuse -1 rate up rate down Reply

Doesn't surprise me at all??

April 05 2013 at 2:12 AM Report abuse +1 rate up rate down Reply

This is what happens when you get so so so big you loose control of quality control and staffing to remain profitable keeping up with the demand of their customers is a big challenge.

April 04 2013 at 8:27 PM Report abuse +2 rate up rate down Reply

Our Kroger regularly has expired canned goods and pop on the shelves for sale. We have to check everything closely before purchasing.

April 04 2013 at 8:13 PM Report abuse +2 rate up rate down Reply

Walmart is all about one thing, the best price period on items they sell. Do not look for a permium shopping exsperince or maybe even a plesent one. When you walk into their building you are looking to get the most for the least and that is by far their number one reason for being there. If youn want full shelves and great fresh products head over to your local Supermarket (most likely a Union store) and pay for those nice things.

April 04 2013 at 7:48 PM Report abuse +1 rate up rate down Reply
1 reply to msherer260's comment

They don't have the lowest prices anymore where I live.

April 04 2013 at 8:14 PM Report abuse +2 rate up rate down Reply