Walmart, Best Buy Already Slashing iPhone 5c Prices

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Iphone Release
AP, John Amis
Walmart is once again undercutting Apple (AAPL) on its own phone, slashing the price of the new iPhone 5c to $45 -- less than half the $99 suggested retail price.

The iPhone 5s and 5c came out on Sept. 20, and at the time Walmart (WMT) surprised everyone by selling the phones at below-market prices of $189 and $79, respectively. Now, just two weeks after that launch, the price on the downmarket 5c is coming down even more.

The move appears to come in response to rival Best Buy (BBY), which on Thursday announced that it was taking the price of the phone down to $50.

In a statement, Walmart spokesperson Sarah McKinney said that "providing our customers low prices on the newest technology is what we do." She did, however, acknowledge Best Buy's own price cut, and said that "As a price leader, we are always looking for ways to surprise our customers with low prices and disrupt the competition."

Besides beating Best Buy's price by $5, Walmart has another advantage: Its pricing is good at least through the end of the holiday season, while Best Buy's pricing is only good through Oct. 7. Walmart also has an active trade-in program that lets you apply the value of your old phone to your purchase.

Walmart isn't the only retailer responding to Best Buy's big price cut: RadioShack (RSH) also announced Friday that it will discount the phone to $50, a price that will be good through Nov. 2. Still, with so many retailers suddenly discounting the 5c, we wouldn't be surprised if it became the standard pricing for the phone going forward.

Regardless, one thing is clear: For now, the Apple Store is not the best place to buy this iPhone.



Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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17 Comments

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bethmusgrovestl

Doesn't this just change the amount that you are financing on the phone or make a difference in the contract with your provider?

October 07 2013 at 10:55 AM Report abuse rate up rate down Reply
imavege

Finally they have something at the lowest price. Went last week with my son in-law and found youghurt, pumpkins, Gatorade, matches all priced more than Rite Air or CVS. Then saw pumpkins a $ 2.40, WM at $ 4.99.

October 07 2013 at 9:19 AM Report abuse rate up rate down Reply
1 reply to imavege's comment
captainjaneway26

i guess wal-mart thinks their custmers are to stupid to notice

October 07 2013 at 10:52 AM Report abuse rate up rate down Reply
Richard

hi

October 06 2013 at 11:26 PM Report abuse -1 rate up rate down Reply
portwashanne

Reminds me of when the first digital watches hit the marketplace at $400+ and now one can be had for $19.95. Competition is definitely a good thing--it keeps everyone honest.

October 06 2013 at 10:33 AM Report abuse rate up rate down Reply
RouteUS66Busload

We went to 2 different Walmarts today already.

October 05 2013 at 11:30 PM Report abuse rate up rate down Reply
kafienkarl

RomneyCare

October 05 2013 at 10:42 PM Report abuse -2 rate up rate down Reply
dhenselcpa

I would rather pay the extra $5 and buy the phone at Best Buy than trample through a Wal-Mart store.

October 05 2013 at 10:16 PM Report abuse rate up rate down Reply
1 reply to dhenselcpa's comment
captainjaneway26

wal-mart is the lowest of the low

October 07 2013 at 10:50 AM Report abuse rate up rate down Reply
crrunch

Now they can drop the overpricing on packages/contracts that sell you more than you'll ever need.

October 05 2013 at 9:58 PM Report abuse +2 rate up rate down Reply
summerchaser

next week they will probably say these is something wrong with the phone

October 05 2013 at 5:09 PM Report abuse rate up rate down Reply
summerchaser

how funny is that.......... don't buy at apple store........ u will pay more.......hahahahahahahahaaaaaaaaaaaa perhaps don't buy at all.....

October 05 2013 at 5:08 PM Report abuse rate up rate down Reply