Missed United's Free Tickets? Here's How to Find More Pricing Errors

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A United Airlines Airbus A320 commercial jet airliner landing at Vancouver International Airport.
Alamy
Last week, a few lucky travelers scored the bargain of a lifetime: They managed to get free tickets on United Airlines.

This wasn't the result of an insane promotion by United (UAL), nor was it a case of judicious use of airline miles. Rather, it was a simple mistake: An unspecified error on the airline website's ticketing system resulted in a brief window where tickets were sold for $0 (plus taxes and fees). A number of enterprising deal-hunters spotted the deal and snatched it up before United shut things down, but the airline ultimately decided to honor the free tickets, a decision likely driven by both legal and PR concerns.

It's a huge win for the lucky few who took advantage, and surely a lot of people are kicking themselves for having missed out. But here's the good news: Screw-ups of this sort, which are generally known as "price errors" or "price mistakes," are more common than you might think. Here's how you can get in on the action.

A Marketplace for Mistakes

When a retailer commits a pricing error, it's a race against time to place your order before the company wises up and shuts things down. So it's crucial to roll in the right circles.

Because these deals are so time-sensitive -- the error could be snuffed out within an hour -- it's not enough to just visit the usual deal sites and hope that the news filters up to their editors in time. Instead, you'll want to check out the various forums where eagle-eyed members post hot deals. Some of those forums can be found on the deal sites themselves -- FatWallet and SlickDeals, for instance, have active forums where users swap tales of deals they've stumbled across.

"Price mistakes happen a lot," says FatWallet's Brent Shelton. "The term to look for in forums is 'possible PM.'"

But you shouldn't limit yourself to deal sites. Discussion boards for travel, tech and other industries often have sub-forums dedicated to deals, and occasionally a member will find and publicize a price mistake.

"Price mistakes pop up somewhat frequently in travel," says Brad Wilson of BradsDeals. "The primary place these seem to collect is the long-standing travel forums like milepoint.com and FlyerTalk.com."

Price mistakes also sometimes appear in the tech world, allowing lucky customers to get gadgets, computers and peripherals for way less than the manufacturer intended. Shelton says that in addition to the FatWallet forums, the forums at AnandTech can be a good place to spot short-lived deals that may be the result of a pricing error.

You probably don't want to spend all day clicking "refresh" on these forums on the off-chance that a price mistake appears. Fortunately, many of these forums will let you create an account and set up email alerts that will ping you when someone posts on a topic of interest to you.

"Set up email alerts in deal forums for topics, stores, brands and products you're interested in purchasing," suggest Shelton.

Your Mileage May Vary

United isn't the first company to honor its price mistakes: Zappos lost $1.6 million after a glitch capped all prices at $49.99, and computer peripheral store Razer lost a bunch of money after accidentally posting a 90 percent-off coupon. But these companies are the exception, rather than the rule. "More often than not they aren't honored," says Wilson.

If a company discovers its error before the orders ships, it will usually void the order and refund your credit card. That was the case, for instance, when the Sears website briefly offered an iPad 2 for $69.


That doesn't mean it's not worth the effort. Shelton observes that when companies screw up like this, they'll often try to smooth things over by sending an apology email with a more modest coupon enclosed. So even if your attempt to get free stuff fails, you might still get, say, a 20 percent-off coupon. (Shelton says that some forum members will respond to price mistake posts with a wry "Thanks, I'm in for a consolation email.")

Furthermore, some price mistakes are more likely to be honored than others. While a 90 percent-off coupon or a free flight is obviously the result of some sort of computer error, other "mistakes" are simply a matter of people stacking coupons and deals in clever ways that the retailer didn't anticipate. Shelton says that he once combined coupons, rebates and cash-back deals to get a 51-inch plasma TV for $450. Unless the various discounts combine to make for a truly egregious price, the retailer is unlikely to void your order.

It's unlikely that we'll see another free flight deal in the near future. But if you're willing to put in the work, and you don't feel bad taking advantage of a company's misfortune, you can score some great deals that you were never supposed to get.



Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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eccentricerrant

Correction:

Air Asia just had a glitch last week on Thursday, Oct.3, not Oct. 2.

http://eccentricerrant.wordpress.com/2013/10/05/air-asia-glitches-almost-free-flights/

October 07 2013 at 2:46 AM Report abuse rate up rate down Reply
eccentricerrant

Air Asia just had a glitch last week on Thursday, Oct. 2.

http://eccentricerrant.wordpress.com/2013/10/05/air-asia-glitches-almost-free-flights/

October 07 2013 at 2:44 AM Report abuse rate up rate down Reply
MARGARET

Hello How are you doing?

September 23 2013 at 2:46 AM Report abuse rate up rate down Reply
cgn2322

RE: Missed United's Free Tickets? Here's How to Find More Pricing Errors
By Matt Brownell Posted 6:00AM 09/20/13

I forgot to mention in a previous Post that the author should be ashamed of himself for leading people into the game of Finding More Pricing Errors before the company shuts their site down. What an arrogant and selfish comment to make. Just what a company wants to hear. Mr. Brownell, find something nice to report or at least something of interest that doesn't hurt someone or some company or agency just so that YOU can have a second of fame.
United Airlines should have had the BALLS to refuse the ZERO pricing for tickets but no they felt obligated due to possible Legal or PR repercussions. America is sinking into a bad rut these days with everyone demanding Political Correctness and due to "not wanting to hurt anyone's feelings."
What a crock of bull this is... Wake up America, it is almost like stealing something from someone because of an "error." I hope that the folks who took the tickets one end up getting screwed by some stranger in a costly way. You will then get what you deserve.

September 21 2013 at 2:17 PM Report abuse rate up rate down Reply
wjamesr

It seems to me that people are eager to take advantage of a pricing error by a big corporation because typically the big corporations are taking advantage of them. Perhaps if the big outfits were more feeling towards their customers the customers would be more inclined to be more feeling towards the corps

September 21 2013 at 12:57 PM Report abuse rate up rate down Reply
craigsayce07

Hi I'm from the UK and in the last few yrs there have been a number of big retail stores that have made pricing errors such as large screen TVs selling for just £50 and ppl have jump on these mistakes and too be far the retailers have honoured these sales but now after so many mistakes there has been a ruling made that these mistakes do not have to be honoured in any way as they can be put down to person error or computing error and as a genuine mistake no retailer has to in any way honour these mistakes there was for example a rule that if you entered a shop and an item was incorrectly marked up at the wrong price i.e the original price was £100 but the incorrect price was £10 then the retailer was honour bound too sell the item at the marked price or remove all items of the shelf for 24hrs now because of the new rule they can simply refuse the sale and then adjust all the incorrectly marked items.

At the end of the day we all like a bargain but we do have to weigh up what we think is a bargain and what we believe is plain and simple stealing. I like looking for discount vouchers and searching from shop too shop to get the better deal but in all honesty I could not condone taking a product for £0 just because of a mistake especially in these times when we all know that ppl are struggling too keep their business going.

It's your choice.

September 21 2013 at 11:29 AM Report abuse rate up rate down Reply
kitschgirl

I spent 2 days sitting at an airport because my flight had to make an emergency landing and had to wait on standby to get home. All I got was miles added to my account. I wish I could have taken advantage of the sale.

September 21 2013 at 8:40 AM Report abuse rate up rate down Reply
Sig

Who's this?

September 21 2013 at 8:04 AM Report abuse rate up rate down Reply
Sharon

Do the right thing and DO NOT take the ticket. It is stealing! Examine your conscience, if you have a company that takes alot of $ to run and you made a mistake, would you want people to take advantage of you, or be forthcoming and point it out?

September 21 2013 at 7:59 AM Report abuse rate up rate down Reply
riplngwtrs

I agree with snbdb

September 21 2013 at 7:44 AM Report abuse +1 rate up rate down Reply