The poor souls manning J.C. Penney's (JCP) Facebook page on the day it released its now-famous "apology" had the unenviable task of responding to nearly every commenter who had something to say about the retailer's failed makeover and subsequent about-face. And the fans had a lot to say: In the week since it released its video apology, the post has racked up nearly 20,000 comments.
Those comments run the gamut from praise to criticism to unhinged rants (we're especially fond of the commenter who bemoaned the "glittery hoochie mama clothing and wannabe thug jerseys"). But fans also had some very specific suggestions for how the new management can turn things around, and a few of them seem like they're really onto something.
J.C. Penney's comeback campaign is centered around a simple, two-word phrase: "We're listening." Here are some of the suggestions they should be listening to.
Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.