J.Crew Adds Baby Clothes, Wants to Sell You $178 Cashmere Onesies

J. Crew
Do you aspire to have the most fashionable toddler at daycare, but the gear from Baby Gap just isn't cutting it? J.Crew is here to help!

The retailer announced Thursday that it has begun selling baby clothes, with a J.Crew Baby collection that features a range of dresses, onesies, sweaters, bibs, shoes and other essentials for your new arrival. It's available now, in-stores and online.

J.Crew has built a well-deserved reputation for style and quality, and we're sure some parents are happy to see their favorite clothing brand is getting into the baby business. But we had to do a double-take on some of the prices it's asking for baby clothes here.

There's a pair of Velcro sandals for $120. A tutu dress for $86. A toy pigeon, made of wool, for $76. And yes, there are some cashmere onesies that will set you back $178 apiece.

Now, Italian cashmere doesn't come cheap, and we're sure the J.Crew cashmere baby collection -- and yes, it's a whole collection -- features top-notch craftsmanship. And maybe some parents just want to swaddle their kids in the softest wool around, and are willing to pay a premium.

J.Crew Baby has some reasonably priced offerings that could be worth your time. But do you really want to spend $178 on an outfit that your kid is going to outgrow in a matter of months? And for that matter, do you really want to wrap your baby in a $198 cashmere blanket when there's a good chance it's going to end up covered in spit up -- or worse?

If you want to spend upwards of $100 on a cashmere sweater for yourself, that's fine -- chances are you're not going to outgrow it, so a good quality top should last you a few years. Plus, you (hopefully) know better than to spit up all over your cozy new sweater.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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I think it is ridiculous to spend that kind of money on a baby onesie, blanket or sweater, even if you have the $$$. I use to shop at J.Crew on a regular basis. But, the last couple years I have found the retailer to lose it's panache and turn into a fashion fad retailer with a steady stream of unpractical styles. Thus, now a baby line with excessive items. It's really to bad because, Mickey Drexler is a icon in the retail industry and it seems someone else is changing the course of the company. This latest move, like some of the other recent changes seems so odd......not a Mikey Drexler kind of move.

September 24 2013 at 11:19 AM Report abuse rate up rate down Reply

Yeh - now parents will be able to diagnose that case of 'baby eczema' sooner!

September 24 2013 at 10:31 AM Report abuse rate up rate down Reply

No thanks! Babies will proably wear it once or twice then they ruin it or outgrow it. Not worth of your money.

September 23 2013 at 10:43 PM Report abuse rate up rate down Reply

How stupid, but if you're rich enough to buy cashmere, etc. for baby, you certainly don't care if it's practical or not. It's like there's the grubby little struggling people somewhere out there, and then there's YOU and your precious bundle o' joy - nothing but the very best!

September 23 2013 at 9:15 PM Report abuse rate up rate down Reply