Hooters' Owl Logo Gets a Modern Makeover

Hooters Logo overhaul

A year ago, Hooters announced a major initiative to revamp its aging brand, with remodeled restaurants, new TV spots, and improved menu items. That effort has now touched the public face of the original "breastaurant": Hootie the owl, whose wide and suggestive eyes anchor the chain's iconic logo, and bring to mind the charms of its all-female waitstaff.

"Three decades ago," USA Today reports, "when the fledgling Hooters had no logo, the company traced the owl's images from the pages of a dictionary." The result was a detailed, almost staid drawing -- if you ignored the anatomical implications of the owl's globular gaze.

As part of the company's three-to-five-year revitalization plan, "We wanted to give 'Hootie' a facelift along with the stores," said chief marketing officer Dave Henninger, clearly choosing the wrong plastic surgery metaphor.

So Hootie has been made more slender, his coloring starker: more a cartoon. But Hooters hasn't forgotten what really matters: "The (visual) double entendre remains in place," Henninger explained. "We want to keep the tongue-in-cheek wink going."

Increase your money and finance knowledge from home

What is Short Selling?

Make a profit when stocks prices fall.

View Course »

Goal Setting

Want to succeed? Then you need goals!

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:
Mary Dave

This is a good logo. I suggest you to make more logos like that for gaining the things you love. Those who can produce such kind of logo designs can make big money as well. So every one who is connected in this community should think. http://www.craftive.com/logo-design/business-logo-design.asp

October 11 2013 at 4:01 PM Report abuse rate up rate down Reply

The wing actually looks like a vagina now.

July 20 2013 at 1:00 AM Report abuse rate up rate down Reply
1 reply to jmsulli's comment

You might consider bangin different women

July 21 2013 at 11:20 PM Report abuse rate up rate down Reply

Doesn't matter what the logo looks like...if your food sucks nobody will go there. Hooters food sucks so bad I won't go there anymore. Buffalo Wild Wings is eating Hooters lunch for them! ha ha

July 19 2013 at 10:01 PM Report abuse rate up rate down Reply

Doesn't make much difference, really. I know several men who admit they go there for the waitresses.

July 19 2013 at 8:44 PM Report abuse rate up rate down Reply

The menu is unattractive; can find beer anywhere, so why pay only for the scenery?

July 19 2013 at 8:26 PM Report abuse rate up rate down Reply

The eyes stayed the same size but the owl body got smaller. Well, that's pretty much the case nowadays. Small women buying big boobs. Pretty unnatural looking on many of them.
I've never been impressed with implants. You can tell most of the time they are fake. What's so great about that?

July 19 2013 at 7:10 PM Report abuse rate up rate down Reply
Paul Baker

Darn, I liked the old logo better. Just goes to show how wrong I can be sometimes.

July 19 2013 at 4:12 PM Report abuse rate up rate down Reply

Oh yeah, soooo much classier and less sexist now...bring Grandma!

July 19 2013 at 3:29 PM Report abuse rate up rate down Reply

How about giving Hootie bags under his eyes

July 19 2013 at 3:11 PM Report abuse rate up rate down Reply

How about having that Pizza Hut breast-feeding mutherr trying her act here?

July 19 2013 at 12:00 PM Report abuse rate up rate down Reply