A Salute to Innovation: The Wildest Beer Bottle (and Can) Gimmicks

Miller Lite / YouTube.com - http://www.youtube.com/watch?v=dvi66xlG0Q0
Miller Lite / YouTube.com
If you're throwing or attending an Independence Day cookout this week, we're sure there will be plenty of beer to help celebrate our nation's birth. And hopefully, the host will be switching things up by offering a wide range of American brews, from light macros like Bud Light and Coors Light to the craft brews that have swept the nation in the last decade.

But there's another way to keep your imbibing interesting: You can salute American ingenuity by stocking your cooler with all the gimmicky bottles and cans that beer companies use to market their wares.

A lot of these come courtesy of the macrobrewers, which have a hard time differentiating themselves through taste alone, but some smaller brewers have also played around with their bottle and can designs. And the gimmicks run the gamut, from subtle design tweaks to questionable "innovations" to redesigns with actual functionality. Some are dumb, some are cool, but all of them catch your eye on a crowded shelf.

Here are a few of the most interesting gimmicks from the last few years, from both American and foreign brewers.

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go budweiser,love the horses...............

July 07 2013 at 8:53 PM Report abuse rate up rate down Reply

some 1 dropped the ball Coor\'s in the late 60\'s had a can with 2 opening a small circular indentation and a larger 1 at the edge to drink from . IThe smaller 1 allowed air in for easier drinking . It was great They wer both finger poppin just push them in 1 at a time no church key needed.

July 07 2013 at 9:39 AM Report abuse rate up rate down Reply

1 more time jams_bruce

July 07 2013 at 8:45 AM Report abuse rate up rate down Reply

As the beer swirls around the vortex while being pored from the Miller bottle, it gets aerated and decoarbonated. Unlike wines, however, aeration and decarbonation does not improved the tastse of beer, it simply makes it older and flatter. So, in actuality, it brings out the taste.....

July 07 2013 at 8:12 AM Report abuse rate up rate down Reply

But we must not forget they didn't invent that

July 07 2013 at 4:29 AM Report abuse rate up rate down Reply

Almost every FEB.InBev,"BUD" raise the price,few pennies. Case,keg,every FEB.Then the other guys follow with the raise.I have been in the bar business for over 40 years,last year they raised the price twice,only a few pennies at time.In 1990 a half barrel cost $25, today $88.with cost of increase,that would make the avg. car cost $70,000.and all factory jobs should be paying$100,000.Buy local and put the evil empires out of business .

July 06 2013 at 7:55 PM Report abuse +1 rate up rate down Reply

They make the cans smaller and charge the same price as do 100"s of other companies with all kinds of products. But we are not supposed to notice because it's cuter or new and improved etc. The consumer needs to speak up by way of it's wallet and don't buy these products. Ever notice the big hole in the center of a pudding or yogurt container down from 6oz to 5 something or 59oz half gallon orange juice containers? the price doesn't go down just the size.

July 06 2013 at 7:05 PM Report abuse rate up rate down Reply

Hello Sir/Mam?

July 05 2013 at 6:43 PM Report abuse rate up rate down Reply

The author should get his facts straight. Bud and Coors are not American beers. Both are now owned by foreign companies.

July 05 2013 at 5:47 PM Report abuse rate up rate down Reply
1 reply to kegofed's comment

So is Chrysler an American car maker?

July 06 2013 at 12:17 PM Report abuse rate up rate down Reply
1 reply to h.hughjardon's comment

Chrysler does not advertise itself as \"The Great American Car\".

July 07 2013 at 8:13 AM Report abuse rate up rate down

The very best beer I have ever had was home brewed. Sadly the major players are more concerned with quantity, fancy ads and over all sales than quality. And they sit back and wonder why sales continue to drop, micro brews and home brew continue rise.They also dont like the fact you can home brew a better quality beer at more than half the cost as their theirs !

July 05 2013 at 2:38 AM Report abuse rate up rate down Reply