The Dumbest (and Coolest) Beer Bottle Gimmicks

Miller Lite / -
Miller Lite /

Last month MillerCoors unveiled the latest redesign of its Miller Lite bottle, giving it a narrower "waist" and broad "shoulders" to make it more distinctive in bars and restaurants. Around the same time, Heineken announced a new bottle of its own: The short neck that had long been associated with the brand will be lengthened, bringing it more in line with industry-standard bottle designs. (It also has an "embossed thumb groove that improves grip.")

These were relatively minor tweaks, but they're consistent with a common marketing philosophy in the beer industry: If you can't change what's on the inside of the bottle, why not change the bottle itself?

We've seen several redesigns that are zanier than Miller and Heinken's subtle changes: high-tech labels, strangely shaped bottles and cans, gimmicky add-ons and even the occasional functional tweak that changes the way you drink. Here are some of the packaging gimmicks and redesigns that beer companies have used to induce people to buy their brews.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at, and follow him on Twitter at @Brownellorama.

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Can, bottle; doesn't matter. You have to pour the beer, break the head anyway, if you know how to drink a beer.

April 08 2013 at 4:15 PM Report abuse rate up rate down Reply

Many years ago, Hamms had a can that was in the shaped of a keg. So Heineken just copied them. Actually the Hamms keg can looked more like a keg than the Heineken keg can

April 06 2013 at 3:10 PM Report abuse rate up rate down Reply

Anyone who ever \"stepped on a pop top\" back in the day knows that those new lids that come completely off are going to hurt if you step on one barefoot.

April 06 2013 at 10:46 AM Report abuse rate up rate down Reply