Amazon's Big Back-to-School Offer: $5 Off $25

× back to school coupon screenshot online shopping rarely offers coupons, presumably because its prices are already so low as to threaten its profit margins. But this week it's offering a coupon that gives you $5 off a purchase of $25 or more.

There's a catch, of course: To get the coupon you have to shill for them on your Facebook page. Specifically, you'll have to go to this coupon page and fill in the blank in the following sentence: "______ is at the top of my back-to-school list." Then click a button to share that sentence (along with a link to the coupon page) on your Facebook profile, and Amazon (AMZN) will email you confirmation that the coupon has been added to your account. You can put whatever you want in the blank, provided you're comfortable with your Facebook friends seeing it.

To use the $5 discount, just shop as you normally would, and once you get above $25, the discount will be automatically applied. Note that it only applies if you've got $25 worth of items that are sold and shipped by Amazon (third-party marketplace items sold through the site don't apply). Also, keep in mind that this discount might drop you back below the $25 free-shipping cutoff, so you'll probably want to put at least $30 worth of merchandise so that you're still getting free shipping after the coupon is applied. Oh, and the coupon is only good through 11:59 p.m. Pacific time Thursday, so you'll have to make your purchase fairly quickly.

And that's when it becomes clear what Amazon's up to here. I currently have about $20 of merchandise that's been sitting in my cart for months, but this promotion is probably going to get me to click "buy" in the next couple days -- after adding another $10 to my purchase, of course. Not only did Amazon get me to advertise on its behalf, it also got me to return to my abandoned cart, do a little more shopping, and finally make the purchase I'd been putting off.

Well played, Amazon.

(Hat-tip to Kelli Bhattacharjee for bringing this to my attention.)

Also check out AOL Search for quick price comparisons on the products you're looking for: Laptops | Tablets | Jeans | Sneakers | Back to School Essentials

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at, and follow him on Twitter at @Brownellorama.

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September 15 2013 at 6:23 PM Report abuse rate up rate down Reply

Sorry AMZ, although I sure spend enough money there I'll be heading to Office Depot and Target this weekend. I like the Office Depot on Grand and Orleans in Chicago. I like the Target down on Roosevelt. I dislike the taxes in Chicago, so I spend the bulk of my cash at AMZ, but for inexpensive back to school office supplies, those places are a lot more fun.

August 19 2013 at 11:30 PM Report abuse +1 rate up rate down Reply

I'd pimp out my FB page for a 20% discount in general because I'd like to get an Ipod but $5 off of 25 isn't enough. I guess I just have too much self respect! lol

August 19 2013 at 11:27 PM Report abuse rate up rate down Reply

Well that stinks for those of us who don't do Facebook.

August 19 2013 at 2:11 PM Report abuse +1 rate up rate down Reply
1 reply to mariusmoor's comment

I agree. I cancelled Facebook after being a member for just a month. Too much garbage was filling my site.

August 19 2013 at 3:52 PM Report abuse +1 rate up rate down Reply