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Good day. Have they considered that many of us enjoy the rewind hop feature since often we are distracted, and need to rewind commercials to see the details that were missed. Often, I rewind for dating, percentage, location, and comparisons for the ads. If a company produces fabulous advertising, we watch and enjoy. If we are shopping for an automobile, which we are, we careful review auto ads. This is actually a positive feature, not a negative as noted by Gannet and other companies. Why do so many watch advertising during the Superbowl? Because they have stepped it up. Rise to the occasion, rather than seeing it as a negative. Thank you.

October 08 2012 at 12:51 PM Report abuse rate up rate down Reply