Coca-Cola Company News & Latest Coca-Cola Company Headlines

The 8 Brands That Wasted the Most Money on Super Bowl Ads

1:00PM 2/06/2012

Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

5 Things to Watch This Week: Pop, Streams, Mickey Mouse, Wireless, and DVDs

11:35AM 2/06/2012

By Rick Aristotle Munarriz, The Motley Fool

Earnings, Coca-Cola Company, Netflix, Pepsico, Sprint Nextel Corp, Avis Budget Group, Walt Disney, Market News

There's never a dull moment on Wall Street, especially now that the market is hitting multiyear highs. Let's go over some of the news that will help shape the week that lies ahead.

Super Bowl Advertisers Go After "Second Screens"

10:30AM 2/01/2012

By The Associated Press

Company News, Technology, Coca-Cola Company, Motorola, Facebook, Toyota, Entertainment

Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Do Super Bowl Ads Score for Their Companies' Stocks?

1:15PM 1/31/2012

By Rick Aristotle Munarriz, The Motley Fool

Investing, Media, Coca-Cola Company, Pepsico, salesforce.com, Apple, Anheuser-Busch InBev, Yahoo, Best Buy

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

Coke's New Orange Juice Flavor: Fungicide?

4:00PM 1/17/2012

By Alyce Lomax, The Motley Fool

Health Care, Coca-Cola Company, Pepsico, Food

Coca-Cola has never shied away from trying new variations of its classic beverage. The company also is known for adding flavorful twists like lime and lemon to its drinks. But last week, both Coke and archrival Pepsi revealed that a more disturbing addition had made its way into their drinks: fungicide.

Apple Boots Nokia Out of Top 10 Brands List

3:30PM 1/17/2012

By Rick Aristotle Munarriz, The Motley Fool

Company News, IBM, General Electric , Google , Intel, Coca-Cola Company, Microsoft, Nokia, Apple, McDonald's, Stocks in the News

On the 2012 Interbrand list of the world's most valuable brands, the top seven are the same as in 2011, with Coca-Cola leading the way. Then we get to No. 8. That spot used to be held by wireless phone giant Nokia, but Apple has knocked it down -- way down.

The 5 Dow Stocks Every Dividend Lover Should Own

7:00AM 1/14/2012

By Dan Caplinger

Investing, Johnson & Johnson, Coca-Cola Company, AT&T, McDonald's, Stock Picks, Procter & Gamble

Millions of investors have discovered how profitable dividend stocks can be, and it's not hard to find great companies for your dividend portfolio. Here are the five Dow stocks that best combine high dividends with a consistent track record of gains.

Your Starbucks Fix Is About to Cost More

11:45AM 1/03/2012

By InvestorPlace

Economy, Coca-Cola Company, Starbucks, McDonald's, Food, Personal Finance

If your New Year's resolution was to pinch more pennies, Starbucks has some bad news. The coffee king is raising prices due to rising costs of coffee and milk. And they aren't the only restaurant chain getting ready to pass higher expenses on to their customers.

Santa Scores Big in Side Gig As Pitch Person

6:00PM 12/27/2011

By Dawn Kawamoto, The Motley Fool

Coca-Cola Company, Macy's, Apple, Retail, Best Buy

Santa Claus was one busy dude this Christmas. Besides his full-time gig delivering gifts, he had a packed promotional schedule pitching everything from smartphones to pain relievers. His performances brought holiday cheer -- and industry accolades -- to the companies using him to advertise their wares.

Coke Shares Its Secret Formula (Sort Of)

3:00PM 12/20/2011

By Jim Royal, The Motley Fool

Company News, Coca-Cola Enterprises, Coca-Cola Company, Pepsico, Food

Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.