J.C. Penney's New Logo Is Its Fourth in Four Years by Matt Brownell May 15th 2013 4:54PM J.C. Penney has quietly introduced yet another new logo, just one more change amid the ongoing metamorphosis and backtracking at the troubled retailer.
Networks, Losing Viewers, Show Advertisers New Schedules by DailyFinance Staff May 14th 2013 12:20PM Viewers are abandoning old TV networks in droves, yet advertisers are still willing to pay big bucks. CBS, NBC, ABC and Fox have all lost viewers, but ad revenue may increase.
15 Corporate Logos That Contain Subliminal Messages by Business Insider May 14th 2013 11:30AM Whether you're aware or not, brand logos speak to viewers on many levels. Take closer look at these well-known logos to discover their subtle and clever marketing tactics.
J.C. Penney is Done Apologizing; Now, It Wants to Thank You by Matt Brownell May 14th 2013 9:40AM Just weeks after launching an ad campaign apologizing for alienating its customers, J.C. Penney has stopped running its big apology commercial and pulled it from the Internet.
Stale Beefcake: '70s Hunks Have Something to Sell to Your Mom by Bruce Watson May 8th 2013 5:00AM The heartthrobs of the '70s aren't gone: They've become pitchmen, selling all sorts of things to America's moms. So in honor of Mother's Day, here are a few of our favorites.
J.C. Penney Apologizes for 'Mistakes' in New Ad by Matt Brownell May 1st 2013 12:35PM J.C. Penney is trying to win back its wayward customers by acknowledging in a new ad that it's learning from its mistakes.
Kmart's Hilarious New Ad Will Make You Ship Your Pants by Matt Brownell Apr 12th 2013 4:00PM Kmart's new commercial emphasizes the ease with which customers can order from Kmart.com. And it happens to be one of the funniest ads we've ever seen.
