super bowl commercials
Super Bowl Advertisers Go After "Second Screens"
10:30AM 2/01/2012
Company News, Technology, Coca-Cola Company, Motorola, Facebook, Toyota, Entertainment
Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.
Ferris Bueller Rides Again ... in a Honda CR-V
2:50PM 1/31/2012
Ferris Bueller used to desire the 1961 Ferrari 250GT California -- but we all have to grow up sometime. On Super Bowl Sunday, Matthew Broderick will play hookey in a new Honda CR-V: It is so choice. If you have the means, he highly recommends picking one up.
Do Super Bowl Ads Score for Their Companies' Stocks?
1:15PM 1/31/2012
By Rick Aristotle Munarriz, The Motley Fool
Investing, Media, Coca-Cola Company, Pepsico, salesforce.com, Apple, Anheuser-Busch InBev, Yahoo, Best Buy
The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
NBC's Feb. 5 Super Bowl broadcast is already a financial winner, fetching $3.5 million per commercial while nearly selling out available slots. Just six in-game commercial spaces remain, an NBC spokesman said in AdWeek.
Do Early Peeks at Super Bowl Ads Pay Off?
11:00AM 1/21/2011
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.
Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV
3:00PM 9/20/2010
One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its "Crash the Super Bowl" campaign. And it's bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.
Universal Orlando's secret Harry Potter Super Bowl ad with Daniel Radcliffe
6:00AM 2/02/2010
Extracurriculars, Technology, People, Video, Travel, Family Money
UPDATE: See our coverage with exclusive pics and video of the opening of the Wizarding World of Harry Potter, with picture of Daniel Radcliffe, Rupert Grint and JK Rowling herself and see our video tour of the Harry Potter world at the Orlando theme park!
It's the hottest new theme park opening in...
Super Bowl XLIV Will Likely Set a Record for Commercial Minutes
8:00AM 1/11/2010
Company News, Media, Electronic Arts, Pepsico, General Motors, Federal Express
The price of a 30-second Super Bowl ad dipped to slightly from a record $3 million in 2009, according to a study from ad researcher TNS Media Intelligence. But this year, the time allotted to ads could expand to a new record.
Got $2.7 million to burn? Buy an ad during the Super Bowl.
3:30PM 1/31/2008
Yes, that's the going rate this year for a 30 second advertisement during the Super Bowl... $2.7 million. If that sounds too high, you should buy in bulk like Anheuser-Busch, and pay only about $2 million per spot.And don't forget, that only gets you the airtime. You still have to pay to have a...
More Stories
Market Movers
| Symbol | Last | Change / % | Volume |
|---|
Most Actives
| 8.07 | -0.11 -1.34% | 254.23M | |
| 2.19 | +0.25 +12.89% | 122.18M | |
| 18.88 | -0.26 -1.33% | 109.55M | |
| 12.44 | -0.25 -1.97% | 52.49M |
% Gainers
| 31.68 | +7.78 +32.55% | 18.42M | |
| 89.96 | +13.57 +17.76% | 13.27M | |
| 2.19 | +0.25 +12.89% | 122.18M | |
| 10.50 | +1.10 +11.70% | 3.07M |
% Losers
DailyFinance Wire
- 4 Money-Etiquette Questions Answered
- Walmart's New Health Food Push: Is It Too Hard to Swallow?
- Newlyweds, Don't Let the IRS Spoil Your Honeymoon
- Bonds Are a 'Safe' Investment: A Big Lie Gets Even Bigger
- Why Groupon Will Never Be Great Again
- Why Used Car Bargains Are Getting Harder to Find
- 5 Reasons Facebook Stock May Be a Better Buy Than You Think
Newswire
- Greece's grim choice: deep budget cuts or...
- Greek premier defends bailout deal, painful...
- Faces beyond the numbers of long-term...
- Staff at The Sun tabloid arrested in bribe...
- Obama budget: New spending with recycled tax...
- Obama budget seeks to boost trade enforcement
- As Facebook IPO nears, the case for dull stocks
- Turbo-traders take Bank of America for a ride
- Getting paid $35,000 to short sell
- What the $26B settlement means for you
- Investing your emergency cash: Return vs. risk
- First Premier's $400-a-year credit card
- Big banks' bloated mortgage tab
- Fewer young adults hold jobs than ever before
- Government assistance expands
- Bob Rodriguez: The best advice I ever got
- 24/7 Wall St. Top Analyst Calls of the Week (AONE, ALU, AMSC, NLY, AAPL, CSCO, COH, CSTR, COP, DLR, IBM, LF, MMM, M, OPEN, POST, SIRI, SOHU, TRLG, ZOLT)
- The Force: Star Wars Franchise Worth Over $30 Billion and Growing
- 24/7 Wall St. Closing Bell (COP, GILD, AMSC, MA, COH, LNKD, ATVI, CPST, GPRE, KONA, TRLG, LGF, MOVE, NBL, PCYC, ALU, FLIR, RUTH, FSLR, CIE, TBAC, RPXC, AMRS)
- Mid-day Movers (CIE, AMRS, IPSU, MOVE, LNKD)
- Petrobras Shares Volatile on $225 Billion Development Plan (PBR)
- Morning Movers (CIE, ALU, LNKD, AMRS, XIDE)
- AEP Dividend Growth Still Looks Safe Ahead (AEP)
- Arch Coal Tumbles on Earnings, Forecast (ACI, ANR, PCX, BTU, CNX)
Follow Us
