pepsi
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Coca-Cola has never shied away from trying new variations of its classic beverage. The company also is known for adding flavorful twists like lime and lemon to its drinks. But last week, both Coke and archrival Pepsi revealed that a more disturbing addition had made its way into their drinks: fungicide.
Pepsi Says It Will Stick With Penn State Sponsorship
4:25PM 11/16/2011
Penn State's profile is growing more radioactive, but the university will still have a soda to call its own. Pepsi on Wednesday said it will remain a sponsor of the school and its football team.
Can You Make Better Soda at Home Than Coke or Pepsi?
10:00AM 11/15/2011
There's an unusual cola war brewing in the home-based pop market between SodaStream and Primo Water. But why make your own soda? Is it easier? Cheaper? Healthier? You're probably going to like all three answers.
My Company Does What?! How Conglomerates Make Strange Bedfellows
1:00PM 10/31/2011
For most of the past decade, buying Oreos or Trident gum for your kids meant sending money to the Marlboro Man. Those brands have gone their separate ways, but there are still many odd matches in the wild world of conglomerates, where companies own siblings that don't really look like one another.
Should Coca-Cola Raise Its Prices?
9:00AM 8/17/2011
Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?
Coke Sees China's Market as the Real Thing for Growth
8:00AM 7/29/2011
Company News, Coca-Cola Company, Stock Picks, Stocks in the News, Market News, Food
Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.
U.S. Companies Shrink Packages as Food Prices Rise
4:30AM 4/04/2011
Company News, Earnings, HJ Heinz Company, Kraft Foods, Pepsico, Hershey, Procter & Gamble, Retail, Market News
As food prices continue to rise, many food companies are shrinking packages instead of raising item prices. But don't be fooled: You're definitely paying more for less.
With 20,000 attendees and corporate outposts by the score, this year's South by Southwest Interactive has a carnival-like atmosphere. From its origin as a sort of spring break for nerds, the event has grown into something more like Disneyland for adults.
Caramel Coloring in Coca-Cola, Pepsi Causes Cancer, Group Says
12:25PM 2/16/2011
The Center for Science in the Public Interest today called on the U.S. Food and Drug Administration to ban the use of certain caramel coloring in foods and sodas including Coca-Cola and Pepsi products, pointing to research that showed the additive caused cancer in lab mice and rats.
"If consumers...
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